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John Carlton’s Bar Conversation

by Paul Simister on May 6, 2014

What would your ideal customer be saying if you heard him moaning to a bar tender while he was having a drink to relax after a really bad day?

It’s a great question to dig into the mindset of your customers and it was invented (?) and certainly made popular by master copywriter John Carlton.

John is launching another round of his Simple Writing System copywriting mentoring course and this question is one of the elements in his free “try before you buy” Simple Writing System Express Course.

Take this chance to watch his video explaining the bar-room conversation exercise in more detail and get feedback on your interpretation.

>>> Try it and see what you discover – affiliate link

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Plus the secrets of Steps 3 to 6 in the Profit Formula

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com