The full title of this book by Doug Hall is
Jump Start Your Marketing Brain: Scientific Advice and Practical Ideas
In my review on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and is Very Highly Recommended.
Here is my book review.
Can this book rescue marketing and marketers?
I thought the author’s book Jump Start Your Business Brain was excellent when I read it and it was a no-brainer to move on to this book
Its purpose is to rescue marketing. The book starts with the assertion that between 75 per cent and 95 per cent of marketing initiatives fail. This is based on research and interviews with CEOs.
The contents of the book are based on a huge amount of researchers and the key message is that 94 per cent of marketing failures are caused by faulty thinking systems.
I read this book as a Kindle eBook and the format is a bit strange. Not bad but what seemed like an interesting idea in print doesn’t have the same impact on screen.
This is another excellent book that will make you think hard about what you do.
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