Market Research - Nitro Blueprint System Step 1
Sorry about the delay in taking you through the Nitro Blueprint System Step 1 - Market Research: Discovering and Choosing Your Million Dollar Market. The StomperNet SMARTS coaching course is keeping me busy.
The Nitro Master Manual explains how you can find ideas to discover your market.
This is an essential step and people can make costly mistakes in this area very easily.
If you are setting up a new business, it is tempting to think that you want a market which is empty. A market where there are no competitors so all the customers will see you as the obvious and only choose.
There is one fundamental problem. No competitors indicates no customers.
If you can’t find the “expert guide to choosing the best Bolivian blue goats milk cheeses” or equivalent available from anyone else, it indicates that demand is low and it will be difficult to make money.
This is not the time to aim for new unexplored territory. You can do then when you are established.
The Nitro Blueprint System is targeted towards helping people create an Internet business selling information products and there are plenty of ways for you to search to see what is available.
You then need to match the market opportunities to your strengths and interests. You don’t want to create a business that means little to you. It is too important.
The Nitro Master Manual takes you nicely through the process and then teaches you how to do keyword research for tools, demonstration video and practical help available through the members resources.
I can’t emphasise how important keyword research is. I was amazed when I first did my research and found out the difference in the number of searches between business planning and business plan. One is so much more popular than the other and in my ignorance I optimised around the wrong phrase.
It is not required but I do recommend the keyword research tools from Nichebot. It does cost you a small fee (how much depends on which option you choose) and it takes some time to learn how to use it. However effective keyword research can be the difference between success and failure for your Internet business and many people can’t be bothered. Don’t make that mistake.
The Nitro system then takes you through a process to find out how competitive those keywords are for pay per click adverts - good evidence that the keyword phrase is a money term and not kids researching school projects.
There is great advice in Step 1- do not ignore the keyword stage and think that you know best. You would be turning your back on one of the best features of the Internet in that you can find out exactly how people search for your product or service. If you don’t do it effectively, you can be sure that your competitors will.
Creating Momentum
Step 1B is a bonus issue called the 99% solution.
It takes you through the process of buying your web domain and web hosting. So my domain name here is www.businessdevelopmentadvice.com. The Nitro Master Manual gives you tips on how to choose the right domain name. I used to think who in terms of the name of the business. I now think what, in terms of the service provided.
So if you are looking for a business coach, the best domain would be businesscoach.com as people will find it easy to remember while paulsimistercoaching.com isn’t.
Thanks to the Nitro manual and videos registering the domain is easy once you have reached your decision and buying the hosting is simple. When you buy the name, you just get the name and you then need to pay someone else to host the domain on their computer and give you the space to create your web-pages.
You will feel very techie doing this and I thought something had gone wrong but I hadn’t read all the section in the manual including the “it takes 12 to 24 hours for the change to take place.” I am impatient.
The Nitro Blueprint System then encourages you to install a Wordpress blog in your domain to start creating content and training the search engines. It then teaches you how to start promoting the blog.
Good solid advice with the strong recommendation to develop certain regular good habits.
Conclusion
After Step 1, my faith in the Nitro Blueprint System remains very high. This is truly a step by step development system where they hold your hand through each stage.
I should make it clear that it is not a quick fix system. The Nitro Blueprint System builds up your business from the basics but don’t buy it if you think you are going to have a money making website after 3 or 4 hours of work.
You can learn more about the Nitro Blueprint System by reading the sales letter or through their videos.
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