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Marketing by Ace McCloud

The full title of this book by Ace McCloud is

Marketing: The Top 100 Best Things That You Can Do In Order To Make Money & Be Successful With Marketing

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

It has some useful tips but it’s over-hyped

I downloaded the book Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales as part of my Kindle Unlimited subscription because it had received plenty of 5 stars reviews. I received well over 50 bonus books including this marketing book so I had a quick look. Please don’t assume this is what you’ll get if you buy the normal kindle book, it might be but it might not.

The marketing book is ok but nothing special from my early impressions and that’s what I thought about the sales book too.

The main emphasis is on building a brand and getting it known. That’s not an approach I favour for small businesses. I see brand building as a secondary benefit of using direct response marketing where you are aiming to create a measurable response so that you can see what’s working, test new ideas and continually improve the effectiveness of your lead generation techniques. That said, it’s hard to take exception to much of what’s in the book because it’s standard advice.

The author is prolific and writes about all kinds of topics including business issues, personal self help, health issues, sports and dating. As you’ll realise it’s tough to be either an expert or original if you cast your net this widely.

Considering the high star ratings for both the sales and marketing books, I had a look at the reviewers. I’m sorry to report that this is another case of review spam where reviewers have only or mainly reviewed books by the author, Ace McCloud and incredibly, all the books are amazing and rated at five stars. Take a look for yourself by clicking on the reviewers’ names and you’ll see what I mean. I wouldn’t be surprised if this little group don’t boost each others reviews as well.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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