The full title of this book by Yaakov Bloch is
Marketing Checklists: Frameworks that every marketer should know
In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.
Here is my book review.
High level academic notes
This isn’t so much a book of checklists but a book of high level notes on marketing. It’s the highest level I’d put on to index cards when I used to revise for exams.
It is not suitable for someone who has little experience or knowledge of marketing.
It is a very dry read and it’s packed with jargon. It’s based on academic, big brand marketing rather than practical direct marketing that’s most suitable for small businesses.
I don’t remember seeing social media mentioned, Google As pay per click campaigns, direct mail, flyers. Nothing about offers or testing.
I’m left puzzled about who this is written for and I can’t imagine recommending it to anyone.
That said, as I was reading it, there were times when I found myself thinking “I’ve forgotten about that.”
It’s not worthless but I found myself wondering whether it deserved 2 or 3 stars. Perhaps I’m being harsh but I’ve edged down to what I feel is a level that means “disappointing” because I had hoped for more.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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