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Marmite: A Classic Love It or Hate It Brand

by Paul Simister on March 2, 2011

I keep telling clients “no one buys OK”.

To create a strong preference in buyers, you need to be prepared to have many others take a look and reject what you have to offer because you’re wrong for them.

Bland and boring doesn’t cut it.

The classic love it or hate it brand is Marmite.

They even marketed themselves as a love it or hate it brand.

Now Miracle Whip is following a similar branding strategy. I know little about Miracle Whip but I do think that it’s an interesting way to build on social media.

What do you think?

Are you prepared to polarise your potential customers into those that love your brand and those who hate it?

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Quick About Me

I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach

My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.

I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.

I can be contacted by email at Paul@BusinessDevelopmentAdvice.com