The full title of this book by Mish Slade is
“May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts“.
In my review on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be in the range of good to very good.
Here is my book review.
A very good book about the style of your copywriting
There are two main types of copywriting books.
One type explains the process of putting together a sales letter, advertisement or webpage. It tells you about how to write headlines, bullet points, guarantees and calls to action. It might tell you about the copywriting formulas like AIDA (attention, interest, desire, action) or PAR (problem, agitate, solve).
The other type, like this one, talks to you about writing styles. About keeping whatever you write interesting and easy to read. About using simple words and varying the length of sentences. About putting personality into everything you write.
This book is particularly strong because of the use of plenty of examples of good and bad copy. You can see for yourself the clear difference and it might make you rush off to rework your website.
In no way is this book the complete answer to copywriting. You need to know about the technicalities but you need to write with style as well.
Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me.