The full title of this book by Jim Gehrke is
“More Clients… More Often… More Money: 70 Strategies That Will Dramatically Change The Way You Do Business“.
In my review posted on Amazon.co.uk , I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
A useful summary, very readable
The author provides a useful summary of the ideas of direct marketing legends like Jay Abraham and Dan Kennedy with 70 different tactics to help you to:
1 get more customers
2 get them to buy more often
3 get them to spend more money
Most of the tips are based on the first issue, more customers, which is where many businesses focus most of their sales and marketing attention anyway. The two other categories can be sources of hidden profits because your customers already trust you.
The title includes the word client rather than customer but the author picks up on Jay Abraham’s affectation of using the word client to describe a customer who is under your well intentioned care and protection without really explaining the idea. This book doesn’t just apply to business types who typically describe their customers as clients like lawyers and accountants.
I thought the book was very readable with explanations of what and how to do things, even if they were inevitably summarised.
The danger of this type of list book is that you read through it and find so many ideas where you react “I’m not doing that” or “I’ve already tried that one” you miss the handful of ideas that do excite you. I’d recommend that you highlight those ideas or take a separate note of them.
I read the book on my kindle and I’d like to see an index with links to allow you to go straight to the individual tactics. I can understand why there isn’t a list at the beginning to help maintain the curiosity of those who read the sample but there should be a linked index at the end.
Because the book is written in sections, some issues come up several times. A strong guarantee is covered three times because it removes the risk of the initial prospective customer to try one thing and it removes the risk of existing customers to try more products or services.
The book is helpful but it doesn’t include many ideas that will astound you if you’ve read many marketing books. Its value is to remind/identify things that you could/should be doing to improve your business. I give it four stars.
Whether you read this first or second, I strongly recommend that you read “Getting Everything You Can Out of All You’ve Got” by Jay Abraham. It was written many years ago but I still think it’s essential reading for small business owners who need to have a profitable opportunity seeking mindset.
It is available to buy from Amazon.co.uk and Amazon.com.
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