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More Gross Profit by Bob Oros

The full title of this book by Bob Oros is

More Gross Profit: Increase Your Gross Profit On Every Sale Starting Right Now

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A book of sales tips that include how to resist price pressure

I’m a believer in the old maxim “turnover is vanity but profit is sanity” so I welcome books that focus on profit or margin growth.

However this proved to be a disappointment because it wasn’t the book I was expecting from its title.

This is actually a book for sales people and it gives ideas on how to improve performance including how to resist price pressure that comes from buyers natural preference to buy items for the lowest possible price.

Read in that light, it provides useful tips gleaned from interviews with large numbers of buyers and it should help any sales person who readily rushes to discount prices when there is a hint of buyer reluctance. However I didn’t think it was up to the standards of the excellent book “How to Sell at Margins Higher Than Your Competitors: Winning Every Sale at Full Price” by Lawrence L. Steinmetz and William T. Brooks.

Sadly I was looking for a book with a much wider scope to the issue of improving the absolute level of gross profit in a business.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

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