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Why You Can Trust Me

If you’re going to work with a business coach while your business is struggling, you need to have trust in your coach.

You need to believe he or she is on your side and committed to your success. You need to have faith in his or her:

  • Professional abilities
  • Integrity

Working with a coach is like having a business best friend.

You need to be open and honest about what you feel and what is happening in your business. The coach can only work with what you say.

If you’re cynical, I think you are right.

Why You Can Trust Paul Simister

I’m going to summarise some of the reasons why you can trust me before going into two issues in detail.

1 – My Qualifications – FCA, MBA, CGMC

  • Fellow of the Institute of Chartered Accountants In England & Wales (FCA) – I am a qualified chartered accountant, even if I don’t trade as one. It has given me a deep understanding of the issues of profit and cash flow.
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  • Master of Business Administration (MBA)with distinction from the Manchester Business School. This is the best known general management and strategic qualification in the world. I also have a BA with honours in Economics and Accounting from those wonderful days between school and work.
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  • Certified Guerrilla Marketing Coach (CGMC) – while marketing is extensively covered in the MBA, the Guerrilla Marketing qualification gives a more practical, small business orientation to my ideas. Guerrilla Marketing is the best known brand of small business marketing in the world with more than 21 million copies of the books sold.

2 – My Work Experience

I tell my story on the About Me page.

After qualifying as a chartered accountant, I left the profession in 1985 and went to work in industry and commerce and soon started line management responsibilities outside of finance and IT. I built a reputation for making things better and getting them done.

In 1995 I became a self employed consultant, trainer and coach. To have lasted this long shows that what I do works.

People say nice things about me.

3 – My Guarantee

My “you get paid first, no win, no fee” method of working with clients shows that I have confidence in helping business owners.

It also shows my integrity in that I believe I should be rewarded by what we achieve and not the number of hours I put in.

For more details please read about my guarantee. It’s very different from the way most coaches work.

Sometimes I have to tell clients (and prospective clients) things that they don’t want to hear but need to hear. Knowing that I only get paid if you win, keeps me focused on your game and helping you to find the best ways to improve.

4 – My Blog Articles And Free Reports

I hope that three things shine through my writing:

  • My knowledge about business and my commitment to sharing that knowledge in ways that are easy to understand and to turn into action.
  • My integrity and commitment to helping you.
  • My commitment to continuing to develop my skills. I’m surprised at how many business experts get some good ideas and then rest on their laurels. I believe there is always more to learn.

If you haven’t read through some of the articles, I recommend you skip around a bit and get to know the way I think – my blog.

5 – The Way I Solve Problems And Why I’m Not An Entrepreneur Myself

See below.

6 – How My Illness Affects My Business Life

See below.

The Way I Solve Problems And Why I’m Not An Entrepreneur Myself

Perhaps the biggest unasked question when you are looking for a business coach or advisor is…

“If you’re so good and you know so much about business, why aren’t you running your own extremely successful business employing hundred or thousands of people?”

Most coaches work on their own or in small practices with a few other coaches. Some have been senior managers and entrepreneurs in the past but have “run away” to find a quieter life. Others have stayed strictly within a line management position as employees before marketing themselves as  business experts. Many buy into a franchise that sells a “business in a box” solution.

For many years I saw myself as a frustrated entrepreneur.

I was working as a consultant while I looked for a business to start or buy.

I saw problems and the pain they caused. Intellectually I thought of solutions but I didn’t have the passion and the commitment to take any of them forward.

I had a similar problem as an employee. I cared deeply for the companies I worked for and I welcomed new responsibilities in sales, distribution, purchasing, production planning and stock control but I didn’t want to be the chief executive of any of them. My connection and commitment was to the business and not to the industry.

Now I am committed to helping clients to deliver their visions and to knock down constraints and deal with problems but I haven’t found an industry that makes me think “I wish I had a business like that”.

To help understand the way I worked, I did the Kolbe A Index assessment in the form of the Strengths Mastery Advantage.

To quote their website, “The Kolbe A™ Index measures what you WILL or WON’T do. This quick and easy 36-question instrument gives you greater understanding of your own natural instincts and allows you to begin the process of maximizing your potential.”

“Unlike personality tests, which tell you what’s wrong with you and how to change it, Kolbe tells you what’s right with you and how to make the most of it.!”

This assesses a person’s strengths across four areas:

  • Fact Finder – the instinctive way we gather and share information.
  • Follow Thru – the instinctive way we arrange and design.
  • Quick Start – the instinctive way we deal with risk and uncertainty.
  • Implementor – the instinctive way we handle space and tangibles.

My scores are 8-4-5-2 with scores of 4 to 6 generally considered to be balanced in the particular dimension. Like any assessment the way we answer some questions can change from days to day but the extreme values show deeper tendencies.

High and low ratings are useful but the important task is to match your individual strengths to what you do.

Kathy Kolbe, the creator of the Kolbe Index, told me that my profile was perfect for being a business coach and information provider.

  • The 8 (on Factfinder) reflects my ingrained desire to search for more knowledge and to share it in specific detail.
  • The 2 (on Implementor) shows that I’m more of an architect than a builder. I am happy to conceive of businesses in words and numbers on paper and mental pictures. I don’t feel the need to create a tangible business, just as an architect designs a building but doesn’t project manage building it.

Suddenly the feeling of being a frustrated entrepreneur and the fact that I get such satisfaction from working with business owners to meet their dreams made sense.

Working as a business coach or consultant fits my particular strengths. I’m not an entrepreneur because I’m not a builder. I don’t have the passion to turn a concept into reality and live with it for the next ten years or more.

I don’t want your job. You can be assured that I’m not one of those irritating business advisors who tries to impose his decisions on your business. You’re in complete control because you make the decisions. My role is to provide you with more options and to make recommendations based on my understanding of what you want to achieve.

I like clients to do this same Kolbe A Index assessment to make sure that we’re compatible but not identical. It helps to make sure that we can work effectively together.

How My Illness Affects My Business Life

In 2009 I had a debilitating illness that experts said was caused by a mystery virus. I was passed from one medical consultant to another, each agreeing there was a problem but saying that it wasn’t in their area of expertise.

In 2010 things got worse. I was diagnosed with Wegener’s granulomatosis or after it’s recent name change granulomatosis with polyangiitis. This is an auto-immune disease in the vasculitis category – that’s inflammation of the blood vessels and it attacks the lungs, kidneys and any other part of the body with small and medium sized blood vessels.

Fortunately it is in remission but it has changed my life forever.

I won’t bore you with the effects that it can still have, even in the inactive state but the major thing that affects my everyday life is chronic fatigue which I share with 80 to 90% of fellow sufferers.

No longer can I think of myself as a high-flying go-getter. My life is about managing how I use the limited energy I have.

This means that my working hours and income expectations have been severely reduced.

Unlike many business coaches who will be delighted to talk to twenty or more clients each week with calls stacked up five, six, seven sessions per day, I only want to work with less than a handful of coaching clients at any one time.

This is good news for you, bad news for me.

If you’re accepted as a client, you go from being one of many to one of a few. You receive individual treatment and I’m thinking about your business issues and problems whilst I’m doing other things.

You get a level of service, care and attention that I could never offer if I was working with more people. I need your business to succeed because you represent a high proportion of my income compared to most client-coach relationships.

There is a small risk that I may not be able to complete our work together. The first time it attacked, I went from being told by a hospital consultant that my kidneys were under attack to being admitted to intensive care with acute kidney failure in two days. It’s not likely to happen again so suddenly as I am very closely monitored by specialist health professionals but it could. Some health risk exists with working with any coach.

My bigger problem is the other way around. I won’t commit if I have doubts on my ability to follow through. I hate the idea of letting anyone down.

We can talk more about this if you would like to be a client and I believe that I’m a good match for you and your business problem.

Get To Know Me Through A FREE Trial Consultation

The coach – client relationship is very personal.

A coach can work extremely well with one person and not with another.

That’s why I offer the chance to have a free trial in my four coaching services:

Even if we agree to work together, we can stop with no hard feelings and no money to pay if it looks as if it isn’t going to work. I don’t want it to happen because it means that I haven’t qualified you and your business carefully enough.