New Product Introduction with the Product Launch Formula
Jeff Walker, the man behind many of the biggest Internet launches in history withdrew his very successful program, Product Launch Formula in mid February for one very good reason.
The new Product Launch Formula is being released.
This is a way of building up interest in a product launch so that when the new product is released, customers are desperate to buy.
Jeff is very keen to point out, the techniques work for real world products just as well as those released by the Internet marketing superstars.
I can’t tell you how good Product Launch Formula 2.0 is because it is not yet released and I haven’t had a chance to evaluate it but I can tell you that people rave about the original version of Product Launch Formula.
Rich Schefren, one of my personal heroes, introduced Jeff Walker at his Main Event conference in July 2007 by saying Jeff was responsible for “the most powerful marketing strategy I’ve ever come across.”
If you are thinking about launching a new product or even launching a new business (because they have many of the same characteristics), I urge you to watch the launch the very carefully. Just click here, watch the video and sign up on the email list.
The point is not whether you buy the Product Launch Formula 2.0 but that you learn from the process.
This is your chance to watch the man recognised as the leading expert in small business/Internet product launches, launch his own new product. You should be able to learn so much from just watching how Jeff goes through the process.
I don’t think anything will beat watching Jeff Walker take you through the process one step at a time so do get involved.
Analyse the videos, look at the way the case studies are organised, watch how he builds up the momentum to his launch and perhaps you will feel your own interest and excitement growing.
This is good because you are really experiencing the launch and you will learn what emotions you need to create in your prospective buyers.
You don’t have to buy the product. You still have your own free will.
Just watch the master at work and learn by starting with the video
Tags: Jeff Walker, new version product launch formula, Product Launch Formula, product launch formula 2, product launch formula 2.0
March 3rd, 2008 at 6:53 am
What I love about the launch of PLF… is that even if someone can’t afford it, all they have to do is watch the actual launch, and they will pick up a lot of great info.
I assume Jeff will try to keep some stuff private, so that the launch doesn’t give it all away
March 3rd, 2008 at 7:30 am
Mike, thanks for the comment and we agree.
The first objective is to watch and learn how Jeff Walker builds the launch to D Day.
Some people will learn what they need from just watching, some won’t be convinced but those people with an important launch that if it goes well could have major success will be severely tempted to buy.
I am not sure of the pricing details yet and often there are early bird discounts or extra bonuses to tempt the first people to buy, which again is a lesson.