The full title of this book by James Harkin is
Niche: The missing middle and why business needs to specialise to survive
In my review posted on Amazon.co.uk, I gave it Two Stars.
Here is my review.
Perhaps an interesting book but it’s struggling to get out because it jumps around so much
Every now and again a book comes along that makes me question why I read so many business books and this is such a book.
I began to read, eager to find out why the middle market has collapsed in many markets but the more I read, the more I despaired.
It’s what I call intellectual claptrap and I am astonished at the positive reviews on Amazon. I read with a pencil in hand, ready to underline or asterisk anything that I wanted to note. I gave up at page 110 because I wasn’t marking anything, other than a couple of companies I want to check out on customer profiling.
I suspect that there is an interesting book in there but as far as I’m concerned it is struggling to get out. I believe there are hidden persuaders which influence us, either intentionally or often unintentionally, and change society.
The book is wide ranging both in terms of topics covered and in history. In fact I think that’s part of the problem. It moves around so quickly that it is difficult to follow the thread of the argument and I found jumping around the times to be extremely irritating. This is a book that I advise any pragmatic entrepreneur or small business owner who is looking to develop a niche to avoid.
Will I go back to the back? Maybe. In some ways I hate to leave a book unfinished but I’ve had more than enough of this book for the time being.
[bestbooks]
Get To Know Me
[sos]
[6Steps]
