Nitro Blueprint System Step 6
Step 6 into the Nitro Blueprint System is “Revising Your Sales Letter, Setting Up Split Testing and Launching Your Website” so this is an action packed stage.
Revising Your Sales Letter
Back in step 4 of the Blueprint System, you are asked to write your sales letter but anyone who has written copy and especially long copy knows that you have to put it to one side and come back to it.
The reason is simple.
You spend a long time working out the logic, drafting it and refining your persuasive prose and the more you polish it, the more you are convinced that buyers will be “snapping your hand off” to get whatever you are selling.
But come back to it after a week and you suddenly notice the typo in the first paragraph and how long-winded or boring some of the sections are. What had felt compelling is tedious.
So now you have to edit it ruthlessly and make sure that you are building in emotion, excitement and urgency.
The Nitro Blueprint Manual takes you through the key elements again so that you can check that you really do have a compelling sales letter which will maximise your chances of conversion.
But here’s the rub.
However good your letter is, you can’t predict what the prospective customers will do and that’s why all great copywriters emphasise the importance of testing.
Setting Up Your Split Testing
Now split testing is not the process of having one headline up for the first week and then the second headline up for the next week and comparing results.
Instead a half of the website visitors will see headline 1 and half headline 2 and you monitor what happens. Is one headline better than the other in the “stay or flee” decision when people first land on your site? Do people stay longer on the site for one or the other? Which is producing the most sales?
This has all sounded very technical to me and I’ve found myself listening to people talk about Taguchi testing but not really understood.
Thanks to the Nitro Blueprint System I know that there is a simple, easy way to introduce split testing but not many people use it.
I am in discussions with a web designer about having my main website re-developed and although the firm had heard of splitting, they hadn’t done it.
Not to worry with the Nitro Blueprint System though. Not only do you have the demonstration videos to show you how it’s done, you also have the “done for you” service to fall back on.
Launching Your Website
We knew it was happening but at the end of step 6 of the Nitro Blueprint System, your website is ready to launch.
Or is it?
The Nitro Blueprint manual takes you through the final checklist, just like an aeroplane about to take off.
Some of the Internet marketing gurus need to read this section as I seem to be quick on the uptake and I’m getting to sites which don’t work as they should.
Now that you have your site published, the next step is traffic and that’s the topic of step 7. In fact it’s split into 7a, 7b and 7c.
Conclusion
I remain extremely impressed with the thoroughness of the Nitro Blueprint System.
Tags: , Nitro Blueprint, Nitro Blueprint System, split testing