≡ Menu

The full title of this book by Susan Weinschenk is

How to Get People to Do Stuff: Master the art and science of persuasion and motivation.”

In my review at Amazon.co.uk, I gave it a FIVE star review rating, meaning that I consider this book to be excellent.

Here is what I posted.

Well put together

The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others. [click to continue…]

{ 0 comments }

Get Them Buying by James Squire

The full title of this book by James T. Squire is

Get Them Buying: The Secrets to Not Competing on Price“.

In my review at Amazon.co.uk, I have given it a four star rating meaning that I rate it as good to very good.

Here is what I posted.

A wide ranging book that helps you sell without reducing prices

At its heart, this is a book about selling but it takes a wide ranging view of the issues. This is NOT a traditional sales book that will teach you how to handle objections and manipulate or pressurise buyers to close the sales.

Included in the book are: [click to continue…]

{ 0 comments }

The full title of this book by Blair Warren is

The One Sentence Persuasion Course – 27 Words to Make the World Do Your Bidding“.

In my review at Amazon.co.uk, I rated it at the Four Stars level, meaning I think it is good to very good.

Here is what I wrote.

Well worth reading

I was one of the people who read the first, free version of this book and I made a deliberate effort to learn the one sentence. It is a great summary of persuasion.

Sadly in the intervening time, I’ve forgotten it but, I was interested enough to buy this new, improved version. The sentence is the basis for strong relationships. [click to continue…]

{ 0 comments }

The Halo Effect by Phil Rosenzweig

The full title of this book by Phil Rosenzweig is

The Halo Effect: How Managers let Themselves be Deceived.”

I my review at Amazon.co.uk, I rated it at the Four Stars level, which means I consider the book to be good to very good.

Here is what I posted.

Can you trust what business books tell you?

As a business coach and advisor, I read a lot of business books looking for extra ideas on how to improve businesses.

This book provides a major warning that recipes for success in these books are often misleading. It’s particularly critical of best sellers like “In Search Of Excellence“, “Built To Last” and “Good To Great” for their research methods and extravagant claims.

The problem is the title of the book – the halo effect. It seems that generally people assess successful, growing, profitable companies as having a wide range of virtues while struggling companies must be weak at many things. It sounds sensible but problems occur when a good company becomes bad, despite carrying on with all the virtues. [click to continue…]

{ 0 comments }

Clear Sales Message by James Newell

The full title of this book by James Newell is

Clear Sales Message: What are you selling, who are you selling it to and why should they care?

In my review at Amazon.co.uk, I rated it as a Four Star book, which means I think it is good to very good.

Here is what I posted.

Helpful

This book splits the issue of creating clear sales messages (something others may refer to as a customer value proposition) into the answers to a series of questions that potential customers want answered. [click to continue…]

{ 0 comments }

The full title of this book by Richard Dotts is

What To Do When You Are Stuck And Nothing Seems To Work

In my review at Amazon.co.uk, I rated it as a FOUR Stars book, this means I think it is good to very good.

Here is what I posted.

Focuses on your inner game

This book focuses on what I call your inner game, how your thoughts, beliefs and emotions control your actions or inactions. [click to continue…]

{ 0 comments }

Stop Competing on Price by David Gomes

The full title of this book by David Gomes is

Stop Competing on Price: What every salesperson, entrepreneur and business professional needs to know to differentiate their product or service and make price irrelevant“.

In my review at Amazon.co.uk, I rated it as a Four Stars book, which means that I consider it to be good or very good.

Here is what I posted.

Thoughtful guide to differentiation

I read a lot of books about differentiation strategy and how to communicate those differences quickly and believe there is always room for more to increase understanding and clarity over what to do. [click to continue…]

{ 0 comments }

The full title of this book by Scott Hallman is

The 7 Success Drivers to HyperGrowth: How America’s Fastest Growing Entrepreneurial Companies Achieve Greatness“.

In my review at Amazon.co.uk, I rated the book at the FIVE Stars level, this means that I consider it excellent.

Here is what I posted.

Packed with important lessons

Many years ago, I bought an excellent audio training product by the author that provided detailed implementation advice for Jay Abraham style marketing and profit building strategies. Since then he’s been one of my favourite experts and I’ve been looking forward to the time when he publishes his first book. [click to continue…]

{ 0 comments }

Scaling Up by Verne Harnish

The full title of this book by Verne Harnish is

Scaling Up: How a Few Companies Make It…and Why the Rest Don’t“.

In my review at Amazon.co.uk, I rated it as a FOUR Stars book, meaning that I think its in the range of good to very good.

Here is what I posted.

How you can grow past the normal constraints on growth

This is an interesting book which looks at how you can push past the constraints which stop most businesses from growing.

It’s split into four sections – people, strategy, execution and cash.

I started reading it and throughout the People section, I was convinced this was going to be a five star book but, the more I read, the more I was tempted to knock off one star. [click to continue…]

{ 0 comments }

The full title of this book by Bruce Bowler is

The Bankruptcy Alternative: Close Your Business Your Way, Without Bankruptcy. Save Time, Save Money, Save Your Sanity!

In my review at Amazon.co.uk, I rated the book at the FOUR stars level which means I consider to be good to very good.

Here is what I posted.

Thoughtful ideas for any business owner heading into difficulty

No one starts a business expecting to have it shut down in a few years yet statistics indicate that this happens far too often.

There are two types of closure: [click to continue…]

{ 0 comments }