Rich Schefren is one of my business heroes, and in this 10-minute video, he gives you thoughts on the best digital marketing strategies for 2021.
It’s hard to keep up with what keeps changing, and you need to be wary about spreading your time and energy too thinly by trying to cover too many areas.
The ideas Rich covers are:
#1 – Clubhouse
#2 – Live Streaming
#3 – YouTube
#4 – Reputation Management
#5 – Influencer Marketing
#6 – Repurposing Content
Here is the video.
David Garfinkel is one of my business heroes, and in this 28-minute video, David talks to Dickie Bush, who sells an online writing program called Ship30for 30. This gets people to write something every day for 30 days.
Rich Schefren is one of my business heroes, and in this 4-minute video, he reveals how your perceptions of your business may be damaging its chances of success.
Rich Schefren is one of my business heroes, and in this 11-minute video, he gives you his best four strategies for getting online customers quickly.
Rich Schefren is one of my business heroes, and in this 15-minute video, he explains what you can learn from and copy from Agora.
In case you don’t recognise the name, Agora is a hugely successful online publisher in the financial and lifestyle markets. It was founded by Bill Bonner and Rich has been an advisor for them for more than 10 years.
Rich Schefren is one of my business heroes, and in this 13-minute video, he gives you his thoughts on how to write a good sales letter.
Copywriting is a very big subject and there is a lot on this website about copywriting. See this video from Rich – who isn’t a copywriter but has worked with some of the very best – as a high-level introduction to the art or a reminder of the key issues.
Rich Schefren is one of my business heroes, and in this 10-minute video, he talks about how you can use the Theory of Constraints (TOC) to identify what’s holding you back from the success you want. The video is an extract from a much longer video.
I’m a big fan of the theory of constraints – and have been since I read the book called The Goal by Eliyahu Goldratt in about 1990.
More than ten years ago, Rich produced an expensive information product based on the Theory of Constraints called the Guided Profit System. In particular, this focused on the TOC Thinking Processes.
David Garfinkel is one of my business heroes, and in this 30-minute video, he talks to Roy Furr, another copywriter who I see very much as a rising star and feature on my blog.
It’s great to have them both together.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
The Six Steps Profit Formula
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