The full title of this book by Cynthia Kocialski is
“Perfect Pricing in One Simple Lesson: Find Your Pricing Edge, Attract More Customers, and Earn More Profit“.
In my review ,on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is good.
Here is my book review.
A nice guide to the important issue of pricing
The key importance of pricing is often overlooked by business owners who find themselves guessing a suitable price and hoping for the best.
A change on prices up or down is often the main cause of changes in profits. Perhaps counter intuitively an increase in prices offset by a small reduction in volume is often more profitable than slashing prices to sell more.
On the other hand, pricing can be very complicated and some of the expensive books on pricing theory are hard going as they delve into complex economic theories.
This book aims for the middle ground to help you set prices deliberately based on what you want to achieve and the strength of your products compared with competitors as perceived by the customers.
It isn’t particularly long but it has much of the important information in it and it is quick to read. If I was editing it, I’d quibble about how some of the book is organised and there are some issues I’d look to clarify.
Overall this is a nice guide for business owners who want to understand their pricing options.
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