Positioning for Success by Dave Berkus

The full title of this book by Dave Berkus is

Positioning for Success: Insights for finding your business niche – from a master entrepreneur

In my review posted on Amazon.co.uk I gave it Three Stars. This means Worthwhile.

Here is my review.

Tales of real world experience

The author writes as someone who has seen it and done it over the last 50 years as an angel investor and venture capitalist.

He warns against entirely new products or services because of the costs to market it through to committed sales.He suggests some excellent market survey questions to see if there is the realistic possibility of the idea going viral.

This isn’t the typical guide of what to do and/or how to do it. Instead it’s a book of tips interlinked with stories. It’s value comes from whether the tips and stories resonate with you and your business situation.

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• What is the one thing you need most to be successful? It's #1.
  
• How can you create a compelling, irresistible marketing message? That's step 2.
  
• Plus the secrets of Steps 3 to 6 in the Profit Formula
  

 

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This great report has already been downloaded by hundreds of business owners and NOW, you can get read it as well - for FREE!

• What is the one thing you need most to be successful? It's #1.
  
• How can you create a compelling, irresistible marketing message? That's step 2.
  
• Plus the secrets of Steps 3 to 6 in the Profit Formula
  

 

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