The full title of this book by Joan Mullally and Evelyn Trimborn is
“Postcard Marketing Success: How to Use Postcard Marketing To Promote Your Business“.
In my review at Amazon.co.uk, I gave it a rating of Four Stars. This means I consider it to be in the range of good to very good.
Here is my book review.
Plenty of good practical advice about postcards
Direct mail is an important way to target potential customers and postcards can be very helpful as part of a sequence of contacts.
This book is packed with good practical advice to help you succeed.
What stopped it getting 5 stars?
1 – using postcards is a very visible form of marketing. There’s not one image in the book and that reduces the power of its message significantly.
2 – the book could be better presented. Whilst it is split into chapters, there aren’t any titled subsections, highlights of key issues or any chapter summaries.
3 – there is an inadequate explanation of how to calculate whether the postcard campaign is working. The example used compared sales revenue with costs rather than the extra profit margin generated.
If I was allowed half stars, my rating would have been 3.5 stars. I’ve bumped it up because these low cost Kindle books are often skimpy but this is solid.
It is available to buy from Amazon.co.uk and Amazon.com.
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