The full title of this book by Michael Fleischner is
PPC Made Simple: Strategies For Dominating Google AdWords
In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.
Here is my review.
In its day, this would have been an excellent source of advice but it urgently needs an update
Many of the low cost or free to read with a Kindle Unlimited subscription are skimpy and miss of much but this used to be the real deal. Not perfect but very good.
The problem is that it was written in 2010 and 2011 according to the copyright at the beginning of the book. PPC through Google Adwords has changed significantly since then and the social media networks have also become major drivers of traffic.
Even now, you can get plenty from it but you can’t be sure that what it says still applies. I think that’s a shame. If you’re time poor (there is always too much to do) it makes much more sense to buy more of the more expensive books published since the 2016 Adwords changes.
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