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Primary Aim and Strategic Objective

I recommend many of my personal clients to read The E Myth Revisited by Michael Gerber and in particular I want them to read two chapters.

In my edition it’s Chapter 12 on Your Primary Aim and Chapter 13 on Your Strategic Objective.

These two chapters woke me up about this work / life balance topic and the amazing power you have as a business owner… if you decide to use it.

As an entrepreneur you have the chance to design your business around what you want… and make sure the boss and servant relationship is the right way around.

This is your chance to decide what you want to give to your business and what you want to take from your business.

Michael Gerber says your Primary Aim is what you want from your life and the Strategic Objective is what you want from your business to support your Primary Aim.

The purpose is to start living intentionally and not just letting life be something that happens to you.

Back to P2M2 Your Work Life Balance

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

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