The full title of this book by Dr Treat Preston is
Psychological Triggers – Triggers That Cause Buyers to Open Their Wallets
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
This isn’t the book I was expecting to read at all.
It is packed with marketing tips but there doesn’t seem to be any structure or order with them and they are written in a very irritating style that doesn’t flow. Most points start off with “Always …” or “be sure to…” or “Never…”.
I’m sorry but marketing doesn’t work like that. You don’t have hard and fast rules that apply in every situation and with every possible customer type. It’s more a case of “This is often a good idea and is well worth testing…” or “If this works for you, it may have a big pay-off…”
I got to the 40% mark and then demanded my money back. I think I did well to make it that far into the book.There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).