The full title of this book by Seth Godin is
Purple Cow: Transform Your Business by Being Remarkable
In my review posted on Amazon.co.uk, I gave it Three Stars.
Here is my review.
A powerful analogy but a disappointing book
I’ve developed a bit of a habit of reading Seth Godin and being disappointed. I find it with his books and his famous blog. He is an expert at marketing himself.
This is another book where I hoped I’d gain much more than was actually delivered. I’m fascinated by how businesses stand out from their competitors. I also think it’s an issue that is under developed in many companies.
The analogy of a purple cow in a field of normal cows is a powerful one. It would be truly eye catching and it would be hard to resist learning more.
The big weakness is that it’s a difference that is of no meaningful value. I’m a business advisor myself but would you be more likely to hire me if I was eight foot tall, muscle bound and green? I don’t think so but I would make a great doorstep debt collector with my impression of the Incredible Hulk.
This book doesn’t have a terrible reputation so I must admit that it has stories that help inspire people. In a world where there is too much sameness, that’s a good thing.
What it lacks is a process for you to think about your customers and competitors so that you can innovate.
I recommend the Blue Ocean Strategy, Expanded Edition. Not only will it help you to focus on specific attributes, it will help you to look across different markets rather than just at a narrower niche within a single market.
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