Rich Schefren Business Acceleration Program Review 1

Just before Christmas in December 2007, Rich Schefren and his company Strategic Profits launched the Business Acceleration Program to a hungry crowd of Internet marketing entrepreneurs.

It was a terrific example of building up awareness and creating attention by providing thought provoking information and items from the Strategic Profit blog were regularly featured here. As always I believe there is a lot to learn from seeing how the top professionals market themselves.

In particular the free report, The Attention Age Doctrine Part 2 was a major success as it focused on the problems of creating attention in today’s busy, busy world where we are overwhelmed with information and sales messages.

The Business Acceleration Program is big and it will take me a long time to go through and properly review but you can see my thoughts on the first 8 CDs of the Main Event conference in July 2007 on the Business Coaching Blog.

It was a very good collection of different speakers and I was particularly impressed with Janet Switzer and her knowledge of how to market information products.

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