When I reviewed
Sales On A Beermat by Mike Southan and Chris West
on Amazon.co.uk I gave it a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my review.
A British approach to consultative selling aimed at helping the customer to buy
The popular Beermat Entrepreneur book has been followed up by this one with the key message of:
Be Liked. Qualify. Close.
It is a light, easy to read book which will suit anyone who needs to sell but doesn’t want to fall into any of the typical stereotypes for sales people. It is the equivalent of having a friendly chat in the pub with your mate who is an expert professional salesperson.
As the book says (page 10) “Beermat salespeople are honest, genuinely care about their customers and enjoy their work.”
If you agree with the first two points but hate selling, then the Sales On A Beermat book is a great place for you to see that there is another way. You will find the book a refreshing read with a British approach to consultative selling. This is very much about helping customers to buy and not aggressively pitching them and closing them with any manipulative technique you can think of.Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).
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