We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Ultimate Sales Machine: Review and Analysis of Holmes’ Book
I think the underlying book by Chet Holmes, The Ultimate Sales Machine is excellent so will the summary match up or will it exclude too many important ideas? In my review on Amazon.co.uk, I gave the summary a rating of Four Stars.
Here is my book summary review.
Nice summary of excellent business book that looks at the foundations of business growth
The full version of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies is in my list of the top twelve favourite business books for business owners.
It is based on the focused growth system the author explained in the famous PEQ seminars he did with Jay Abraham.
I was interested to see how well the book had been summarised. The answer is very well.
The busy business owner or executive who is short of time will find this very helpful. The book is based on the idea that you need to focus to achieve success. The author argues that you only need to do twelve things very well and not go chasing every magic bullet promoted by consultants. I like the idea although it is a bit of a cheat because the marketing chapter focuses on seven different tactics.
While the summary is good and worthy of 4 stars, it misses the special nuances and twists so it’s not as good as the full book which I gave a 5 star rating.
This summary might reassure you that you need to read the full book but it can also be seen as a time wasting distraction. You might be in a hurry for growth but I doubt you’re in that much of a rush.
Get the full version of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies and read it all the way through and start implementing the twelve disciplines. It is also a book that rewards regular re-reading.
It is available to buy from Amazon.co.uk and Amazon.com.
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