The full title of this book by Craig Simpson with Brian Kurtz is
The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
I wish I hadn’t ignored this excellent book for so long after buying
I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.
The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]
The full title of this classic book by Victor Schwab is
“How To Write A Good Advertisement: A Short Course In Copywriting“.
In my review at Amazon.co.uk, I rated it at the FIVE STARS level, which means I consider it to be excellent.
Here is what I wrote.
A classic copywriting guide
I’m not sure what else I can say to persuade you to buy this book when there is already a five star review from British copywriting legend, Drayton Bird, on here.
It seems to me that there are three types of copywriting books available. [continue reading…]
Reality In Advertising by Rosser Reeves
This is considered to be a classic market text as it introduced or at least popularised the concept of unique selling propositions.
Does it stand the test of time?
In my review posted on Amazon.co.uk, I rated the book at the Five Stars level. This means I think it is Excellent.
Here is my book review.
A marketing classic and a delight to read
This is the famous book credited with popularising the concept of the Unique Selling Proposition. It was first published in 1961. Can a book that is fifty years old have anything to teach us about advertising and marketing?
You bet it does. It starts with perhaps the most powerful statement I’ve read in a business book.”It cost $1,000,000,000 to write this book. We spent that much of our clients’ money and made many mistakes to isolate these principles.” One billion dollars – in 1961! Who knows how much that would be in today’s money. [continue reading…]
Tested Advertising Methods by John Caples
Book Review Review – 5 Stars
Tested Advertising Methods : Fifth Edition by John Caples and revised by Fred E. Hahn is considered to be a direct response marketing classic.
John Caples was a naval engineer turned advertising man, and like all engineers, he thrived on feedback and analysis.
The only thing that interested him was advertising that sold and he systematically tested small changes to see if he could find things that worked even better.
The great thing about testing when it’s done properly is that, whatever the results, there are lessons to be learnt. [continue reading…]