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5 Star Direct Marketing Books

The full title of this book by Dan Kennedy is

The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!“.

In my review posted at Amazon.co.uk, I gave this book a rating of Five Stars. This means I think it is Excellent and is Very Highly Recommended.

Here is my book review.

Better than the earlier version but still not really about creating a marketing plan

I read an earlier version of this book and gave it a four star rating – The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark..

I still have the criticism that the title is wrong. Not only do I object to the use of the word Ultimate, it’s not the best that will ever be, it’s also not a book focused on creating a marketing plan.

This is a much better book than No B.S. Direct Marketing which is what this book should really be called. [continue reading…]

in 4 – Lead Generation, Best Business Books