The full title of this book by Susan Weinschenk is
In my review at Amazon.co.uk, I gave it a FIVE star review rating, meaning that I consider this book to be excellent.
Here is what I posted.
The book is based around seven drives or factors that determine behaviour and, if you know how to, you can use these factors to change the behaviour of others. [continue reading…]
The full title of this book by Nick Kolenda is
In my review posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means I think it is Excellent.
Here is my book review.
You will have noticed that there are a lot of very positive reviews about this book. However you need to know that within it, the author blatantly uses the described methods to persuade readers to think highly of the book and to then write a positive review on Amazon. [continue reading…]
The full title of this classic book by Joe Sugarman is
In my review posted on Amazon.co.uk, I rated the book as Five Stars. This means I think it is Excellent and is Very Highly Recommended. I don’t give many Five Star Ratings.
Triggers is a terrific book by Joe Sugarman, one of the leading direct marketers in the world who has used these factors over many years to make a fortune in direct response mail order advertising.
In fact I wish that I had read it years ago. The book is beautifully written with each chapter focused on one psychological trigger with explanations of how the factor can be used in copywriting/print and in a direct, face-to-face selling environment. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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