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Advertising

10 Requirements For A Good Advertising Slogan

Back in 2009 I found a way of assessing how good an advertising slogan is against ten criteria. It’s a system from

http://www.adslogans.co.uk/pages/slogananalysis.html called Sloganalysis®

An advertising slogan may be your USP or Irresistible Offer in its entirety or it can b a touchstone that expresses one of more core elements of your brand that you believe are important to customers.

>>> What Is A USP?

>>> What Is The Irresistible Offer And How Do You Make One?

[continue reading…]

in 3 – Your Strategic Positioning

Advertising Mistakes: Don’t Make It Hard To Respond

I was listening to a Jay Abraham course recording this morning when I was out walking my dog. It was one of the $15k Boot-camp recordings for the Jay Abraham proteges.

One of the proteges was telling a story about a full page advert for computers in a computer magazine with a coupon at the bottom.

Sounds impressive so far. [continue reading…]

in 4 – Lead Generation, Business Problems And Mistakes