by Paul Simister
on May 20, 2013
Back in 2009 I found a way of assessing how good an advertising slogan is against ten criteria. It’s a system from
http://www.adslogans.co.uk/pages/slogananalysis.html called Sloganalysis®
An advertising slogan may be your USP or Irresistible Offer in its entirety or it can b a touchstone that expresses one of more core elements of your brand that you believe are important to customers.
>>> What Is A USP?
>>> What Is The Irresistible Offer And How Do You Make One?
[continue reading…]
by Paul Simister
on September 22, 2007
I was listening to a Jay Abraham course recording this morning when I was out walking my dog. It was one of the $15k Boot-camp recordings for the Jay Abraham proteges.
One of the proteges was telling a story about a full page advert for computers in a computer magazine with a coupon at the bottom.
Sounds impressive so far. [continue reading…]