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Ben Settle

Crackerjack Positioning by Ben Settle

The full title of this book by Ben Settle is

Crackerjack Positioning: How To Control the Way People Think About You in the Marketplace“.

In my review posted on Amazon.co.uk, I gave this book Four Stars. This means I think it is Good and Well Worth Reading.

Here is my book review.

Great ideas to stand out

It’s ironic for a book about separating yourself away from your competitors has the same title as another excellent book about positioning yourself in a niche.

Put that to one side. This is well worth reading as it presents some excellent ways to create perceived space between you and most of your competitors. Combine approaches and your business can be seen as unique. [continue reading…]

in Best Business Books