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Best Branding Books

In my review of

The 22 Immutable Laws Of Branding by Al Ries and Laura Ries

posted on Amazon.co.uk, I gave the book a rating of Four Stars.

This means I think it is Good and Well Worth Reading.

Here is my book review.

Branding in terms of what the brand stands for

This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.

There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]

in Best Business Books