In my review of
The 22 Immutable Laws Of Branding by Al Ries and Laura Ries
posted on Amazon.co.uk, I gave the book a rating of Four Stars.
This means I think it is Good and Well Worth Reading.
Here is my book review.
Branding in terms of what the brand stands for
This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.
There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]
