by Paul Simister
on December 5, 2016
The full title of this book by Roger Dooley is
“The Persuasion Slide – A New Way to Market to Your Customer’s Conscious Needs and Unconscious Mind: Use Psychology and Behavior Research to Influence and Persuade“.
In my review of the book posted on Amazon.co.uk, I rated it at the Four Stars level. This means I consider the book to be good to very good.
Here is my book review.
A nice mental model of the buying process
Copywriters have talked about the slippery slope or greasy slide for many years. It’s a metaphor for building up momentum as the copy is read, as the person moves from “this looks interesting ” to “I must have this in my life, right now”. [continue reading…]
by Paul Simister
on December 4, 2016
In my review of
How to Get Selling on AdWords Fast! by Claire Jarrett
posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.
Here is my book review.
A very nice guide to AdWords but it was published in 2012
This is a classy book about Google AdWords which does a great job of explaining how pay per click advertising works and how you can bend the system to work in your favour. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of this book by Ray L. Perry and Phil Singleton is
“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.
Her is my book review.
Good 2016 guide to AdWords but already out of date
This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).
Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]
by Paul Simister
on November 22, 2016
The full title of this book by Dr Andy Williams is
“SEO 2017 & Beyond: A Complete SEO Strategy – Dominate the Search Engines!“.
In my review on Amazon.co.uk, I gave the book a Four Star rating. This means I think it is good.
Here is my book review.
Packed with sensible advice on how to improve your SEO in a Google friendly way.
This is a very good book about search engine optimisation and the importance of following Google’s guidelines both to the letter and to their spirit.
The author tells how SEO used to be easy in the good old days before the Panda and Penguin crackdowns because someone in the know could take the steps needed to get onto the first page of Google with relative ease and with effort get into the top spots for all but the most popular phrases. [continue reading…]
by Paul Simister
on July 28, 2016
The full title of this book by Jerry Banfield and Michel Gerard is
“Facebook Marketing and Advertising in 2016: What works for my Facebook page with 2 million likes?“.
In my review at Amazon.co.uk, I rated the book at the Four Stars level. This means that it is Good.
Here is my book review.
A good, practical guide
This is a good, practical guide to promoting a business on Facebook in mid 2016.
The author admits that he has learnt from bitter experience after making plenty of mistakes but he is finally extremely successful on Facebook. [continue reading…]
by Paul Simister
on May 27, 2016
The full title of this book by Keith O’Brien is
“Frugal Business Owner’s Guide to DIY Local SEO: How You Can Generate More Leads and Get More Customers without Breaking the Bank“.
In my review posted on Amazon.co.uk, I gave the book a Four Stars rating. This means I consider it to be Good.
Here is my book review.
A very good introduction to the issues of local search engine optimisation
This book presents a choice if you have a local business and want it to be found easily on the Internet:
- Pay an SEO consultant between $1,000 and $2,500 to do the necessary work for you; or
- Do it yourself (or delegate to a trusted employee) provided you “have an additional 10-15 hours per month (maybe more in the beginning) to put towards this process”.
[continue reading…]
by Paul Simister
on December 16, 2015
The full title of this book by Ryan Deiss is
“Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Literally Makes Sales While You Sleep“.
In my review posted on Amazon.co.uk, I rated this book at the Five Stars level. This means I consider it to be Excellent.
Here is my book review.
Very good book about how to structure your email marketing campaigns.
For some years, Ryan Deiss has been one of my three favourite Internet marketing experts because:
- He’s active in many different markets, not just the make money online market.
- He’s committed to testing ideas and seeing which work best, tweaking and then testing again.
- He doesn’t pad out his training with irrelevant details to waste your time.
Those three qualities can be seen in this book as well as his normal, more expensive, training programs. [continue reading…]
by Paul Simister
on December 8, 2015
The full title of this book by Mark Joyner is
“Mindcontrolmarketing.Com: How Everyday People Are Using Forbidden Mind Control Psychology and Ruthless Military Tactics to Make Millions Online“.
In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book with a story, withdrawn because the ideas were “too dangerous”
This book has a legendary reputation for being issued and then withdrawn because the “secrets are too dangerous for people to know”.
Hah! That’s a great marketing story and example of mind control marketing. It has to be fantastic, doesn’t it? [continue reading…]
by Paul Simister
on December 3, 2015
The full title of this book by Veena Prashanth is
“Upsells Unleashed: How to Hack Your Sales Funnel to Double Your Profits Using Upsells – With Your Existing Traffic and Existing Customers“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Mainly focused on upsells for Internet marketing
The author is the entrepreneur behind some software for membership websites and some plugins including one for automating upsells.
This has two implications:
1) her own software is frequently featured but no other software is which makes you feel this is a not-so-disguised selling pitch.
2) the focus is very much on Internet marketing so for most businesses who sell primarily through personal contact, the book offers little. [continue reading…]
by Paul Simister
on November 27, 2015
This full title of this book by Darran Hughes is
“Break Through Business Growth Barriers: The 5 simple elements for getting more customers buying more, again and again, and increase profits in 90 days“.
In my review posted on Amazon.co.uk, I rated this at Four Stars. That means I think it is Good and Well Worth Reading.
Here is my book review.
A useful but general introductory guide to sales funnels
With a title about business growth barriers, I was expecting a book about the main constraints small businesses face. It isn’t.
Instead this is a short, low cost guide to understanding how to get prospective customers to identify themselves as interested by asking for a free information product and then turn them into customers, first by offering a very low cost item (called a tripwire), and then increasing values and encouraging them to buy again and again. [continue reading…]
