The full title of this book by Jay Conrad Levinson and Paul Hanley is
“The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind“.
In my review at Amazon.co.uk, I gave it a Four Stars Rating. This means I think it is Good.
An interesting start to a new way of marketing to the unconscious brain
It seems to have become a traditional method of marketing. You present yourself as selling the new improved version and then you knock the old version but don’t really deliver anything new.
Unfortunately Paul Hanley, the main author, died a few months after publishing this book in 2005. Jay Conrad Levinson died in 2013. [continue reading…]