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Best Marketing Psychology Books

Paul Simister is a business coach who helps business owners who are stuck, get unstuck. If your business is based in the UK, you can have a free Business SOS consultation with me to help you get unstuck.

The full title of this book by Jay Conrad Levinson and Paul Hanley is

The Guerrilla Marketing Revolution: Precision Persuasion of the Unconscious Mind“.

In my review at Amazon.co.uk, I gave it a Four Stars Rating. This means I think it is Good.

An interesting start to a new way of marketing to the unconscious brain

It seems to have become a traditional method of marketing. You present yourself as selling the new improved version and then you knock the old version but don’t really deliver anything new.

This delivers.

Unfortunately Paul Hanley, the main author, died a few months after publishing this book in 2005. Jay Conrad Levinson died in 2013. [continue reading…]

in Best Business Books