by Paul Simister
on December 4, 2016
In my review of
How to Get Selling on AdWords Fast! by Claire Jarrett
posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I consider it to be good.
Here is my book review.
A very nice guide to AdWords but it was published in 2012
This is a classy book about Google AdWords which does a great job of explaining how pay per click advertising works and how you can bend the system to work in your favour. [continue reading…]
by Paul Simister
on December 3, 2016
The full title of this book by Ray L. Perry and Phil Singleton is
“Google AdWords: Proven Strategies & Tips for Better Pay Per Click Advertising“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars. This means I consider it to be good.
Her is my book review.
Good 2016 guide to AdWords but already out of date
This book is written by two Duct Tape Marketing consultants (Duct Tape Marketing is an excellent book or small business owners ).
Although it was published in 2016, Google have made significant changes in the way the ads are shown (no right hand column ) and they have made the ads themselves significantly larger which puts more emphasis on copywriting. [continue reading…]
by Paul Simister
on November 18, 2015
The full title of this book by Corey Rabazinski is
“Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means that it is Good and Well Worth Reading.
Here is my book review.
A user friendly introduction to Google Adwords.
Adwords is a great way to get your business in front of customers who are ready to buy or getting ready to buy because they are actively searching for some kind of solution.
There are plenty of books to choose from but this is a nice starting point because it helps to dispel the ideas that it’s too complicated and too time consuming for small business owners to master. It doesn’t create a false picture because it clearly says that many advertisers carelessly lose money because they don’t tailor the power of Adwords to their specific needs. [continue reading…]