by Paul Simister
on December 8, 2015
In my review of
Twenty-Five Ways to Improve Sales and Profits without Spending an Extra Dime on Advertising by Richard Johnson
posted on Amazon.co.uk, I rated the book at the Four Stars level. This means the book is Good and Well Worth Reading.
Here is my book review.
A practical guide to implementing Jay Abraham style marketing
This book has a very long title but there is plenty of good, practical marketing advice.
The author is a former Jay Abraham protege and still works at the sharp end as a marketing consultant but also guides a marketing consultant franchise. Hidden marketing assets are ways that you can easily make more money in your business if you learn to leverage them. [continue reading…]
by Paul Simister
on December 2, 2015
The full title of this book by Jim Gehrke is
“More Clients… More Often… More Money: 70 Strategies That Will Dramatically Change The Way You Do Business“.
In my review posted on Amazon.co.uk , I gave this book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
A useful summary, very readable
The author provides a useful summary of the ideas of direct marketing legends like Jay Abraham and Dan Kennedy with 70 different tactics to help you to:
1 get more customers
2 get them to buy more often
3 get them to spend more money
Most of the tips are based on the first issue, more customers, which is where many businesses focus most of their sales and marketing attention anyway. The two other categories can be sources of hidden profits because your customers already trust you. [continue reading…]
by Paul Simister
on November 28, 2015
The full title of this book by Michael Kinlow is
“The Laws of Profit: How Entrepreneurs use consulting secrets to stop losses and increase profits in 90 days or less“.
In my review posted on Amazon.co.uk, I gave this book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
Well worth reading to learn about profit-sense
First as an accountant in practice, then in industry and since as a business consultant and coach, I’ve seen well intentioned people do some very strange things that inevitably harm profits, even though that wasn’t the original intention.
Any book that helps to educate owner-managers about how profit can be created and destroyed is to be welcomed and this one does just that. [continue reading…]
by Paul Simister
on November 27, 2015
The full title of this book by Cameron Herold is
“Double Double: How to Double Your Revenue and Profit in 3 Years or Less“.
In my review posted on Amazon.co.uk, I rated the book at the Four Stars level. This means it is Good and Well Worth Reading.
Here is my book review.
Helps good companies become great
The aim of this book is to help entrepreneurs to double sales and profit in 3 years. That’s the equivalent of 25% growth per year thanks to the magic of compounding.
I thought this was a well written book for helping good companies to become great. It’s particularly strong on leadership, organisational culture and team building. It also has some useful tips on how to grow within a recession including some that are counter-intuitive. [continue reading…]
by Paul Simister
on June 11, 2015
The full title of this book by Mike Michalowicz is
Profit First: A Simple System to Transform Any Business from a Cash-Eating Monster to a Money-Making Machine
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
An interesting approach but you need to understand when it is and is not appropriate
I made a mistake and didn’t try the kindle sample before buying. I didn’t like the writing style.
The book argues that the way we look at profit is to look at it first.
It shouldn’t be revenue minus costs equals profit but revenue minus profit equals costs. You force costs based to be what they need to be. [continue reading…]
by Paul Simister
on June 8, 2015
When I reviewed the book,
The Art of Profitability by Adrian Slywotzky,
on Amazon.co.uk, I rated it at the Four Stars level.
This means I think it is Good and Well Worth Reading.
Here is my book review.
A fable for different business models
This is a fascinating book which reveals twenty three different business models which an entrepreneur can use to build a profitable business.
What Is A Business Model?
It is the way your business creates value for customers and captures its fair share as profit. The best business models build their own momentum so success automatically leads to more success. [continue reading…]
by Paul Simister
on December 2, 2013
The full title of this book by the founder of the ActionCoach business coaching franchise, Brad Sugars is
“Instant Cashflow: Hundreds of Proven Strategies to Win Customers, Boost Margins and Take More Money Home“.
In my review posted on Amazon.co.uk, I gave this book Four Stars. This means it is Good and Well Worth Reading.
Here is my review.
In my opinion, this is the only Brad Sugars book worth buying. Do you agree?
This is the only Brad Sugars book that I recommend to any of my business coaching clients or prospects.
It’s a long list of ideas for improving your business in terms of sales revenue, profit and ultimately cash flow. [continue reading…]
by Paul Simister
on December 2, 2013
The full title of this book by Michael Gerber is
“E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means that it is Good and Well Worth Reading.
Here is my book review.
Be very careful with this book
The sloppy writing style that Michael Gerber showed in E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is exaggerated in this book.
It’s written in two parts:
- The initial stomach churning section that forms the basis of the audio book – avoid at all costs.
.
- The second part, which includes sections from the expensive E Myth coaching course, is very good. However I’m disappointed to read that the worksheets quickly became unavailable on the website link as this does reduce the value of these sections.
[continue reading…]
by Paul Simister
on June 5, 2013
Profits Aren’t Everything, They’re the Only Thing: No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru by George Cloutier
Business Book Review Rating – 5 Stars
There is nothing in this book that makes me think that author George Cloutier is a nice, warm, cuddly sort of man who I’d want to have a few drinks with one night for light-hearted, amusing company.
To be blunt, he’ comes across as a hard-nosed, business b*stard with ideas from 100 years ago.
He also might just be one of the few people who could rescue and restore your business to profitability if your life depended on it.
I loved the book, even if I didn’t agree with everything. It grabs you by the shoulders and gives you a good hard shake.
His views are so strident that they force you to think about why you are right and he is wrong. In doing so, you might discover that he is right and you are wrong.
I consider it as essential reading for all small business owners and entrepreneurs who are finding business success a struggle to achieve.
The Basic Message Of Profits Aren’t Everything [continue reading…]
by Paul Simister
on May 11, 2013
The Chic Entrepreneur by Elizabeth Gordon and Leanna Adams
Book Review Rating – 5 Stars
I don’t realise how much we live in a male dominated our society until someone (usually a woman) hits me over the head and makes me challenge my views of the accepted norm.
Elizabeth Gordon and Leanna Adams have done that with their excellent book “The Chic Entrepreneur“.
Who Are Elizabeth Gordon and Leanna Adams?
Elizabeth is American, a bit of a flirt, writes a lovely email and has the good sense to be engaged to an Englishman.
Elizabeth also has a passion for helping others to achieve their entrepreneurial dreams. She is the founder of Flourishing Business, a Magna Cum Laude graduate of Wake Forest University in North Carolina and has a Masters in Marketing from Georgia State University. [continue reading…]
