by Paul Simister
on February 22, 2017
The full title of this book by Jason Schenker is “Recession-Proof: How to Survive and Thrive in an Economic Downturn“.
In my review at Amazon.co.uk. I gave it Four Stars. This means I consider it to be good to very good.
Here is my review.
A personal guide to surviving a recession
I was attracted by the title of the book and assumed it was targeted at small business owners but I was wrong. It’s a personal guide for individuals – people in work, students and parents.
It presents six strategies: [continue reading…]
by Paul Simister
on December 9, 2015
In my review posted on Amazon.co.uk, I gave this book,
Guerrilla Marketing During Tough Times,
a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A book you need when things are tough for your business
It makes sense to consult a man who has been advising small businesses on how to use low and no cost marketing weapons since the mid 1980s when times are tough.
The essence of Guerrilla Marketing is to use time, effort and imagination to replace money in the marketing of a business. I particularly like “imagination” since time and effort both have their downsides. [continue reading…]
by Paul Simister
on May 8, 2015
The full title of this book by Richard Duncan is
“The New Depression: The Breakdown of the Paper Money Economy“.
In my review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
The world is addicted to credit expansion
Is it still worth reading this book written in 2011 about the events after 2008?
Yes I think it is although I have a couple of caveats:
1) Inevitably the book is America-centric with little consideration for the rest of the world accept for how it may impact on or exaggerate changes in America.
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2) It’s odd reading predictions for the future from 2012 onwards when you know that the worst was postponed.
[continue reading…]
