by Paul Simister
on December 18, 2015
Reality In Advertising by Rosser Reeves
This is considered to be a classic market text as it introduced or at least popularised the concept of unique selling propositions.
Does it stand the test of time?
In my review posted on Amazon.co.uk, I rated the book at the Five Stars level. This means I think it is Excellent.
Here is my book review.
A marketing classic and a delight to read
This is the famous book credited with popularising the concept of the Unique Selling Proposition. It was first published in 1961. Can a book that is fifty years old have anything to teach us about advertising and marketing?
You bet it does. It starts with perhaps the most powerful statement I’ve read in a business book.”It cost $1,000,000,000 to write this book. We spent that much of our clients’ money and made many mistakes to isolate these principles.” One billion dollars – in 1961! Who knows how much that would be in today’s money. [continue reading…]
by Paul Simister
on December 7, 2015
The full title of this book by Mark Joyner is
“The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is Good and Well Worth Reading.
Here is my book review.
A great way to simplify a complex idea but it’s expensive for what’s there
The premise is simple…
Your customers are going to give you a few seconds to make the sale. What are you going to say? [continue reading…]
by Paul Simister
on June 19, 2015
When I reviewed this book, on Amazon.co.uk,
“How to Create a Million Dollar Unique Selling Proposition” by Bill Bodri,
I gave it a Five Star rating.
This means that I think it is Excellent and is Very Highly Recommended.
Here is my book review.
A terrific resource to help you to define your business in a short statement
When I read this book it was called How To Write A Million Dollar Unique Selling Proposition but, given the very minor change in title, I’m sure it’s the same book.
It is the most comprehensive look at the topic of Unique Selling Propositions that I’ve seen and the author deserves a lot of credit to compile such an outstanding review. [continue reading…]
