The full title of this book by Bill Glazer is
“Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get“.
In my review on Amazon.co.uk, I gave this book a rating of Four Stars which means I consider it to be good.
Here is my book review.
Are you brave enough to try these outrageous methods?
The title promises “Outrageous Marketing” and the contents is likely to shock you to your core if you haven’t seen American style, over-the-top, direct response marketing before.
First a bit of background. Bill Glazer was a long term student of direct marketing & copywriting “legend” Dan Kennedy as he managed his men’s clothing store and he eventually became Kennedy’s partner in Glazer-Kennedy, a business selling marketing advice and training to small businesses. If you’re new to Dan Kennedy, the place to start is probably The Ultimate Marketing Plan 4th Edition which introduces you to his thinking and isn’t really about preparing a marketing plan. [continue reading…]