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Bob Oros

How Small Companies Get Big by Bob Oros

The full title of this book by Bob Oros is

How Small Companies Get Big: A Simple Technique That Could Double Your Business

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Not focused, more about sales tips

The book starts by talking about the need to have a GPS system to guide you in your business, which starts by making sure you have a clear destination in mind. [continue reading…]

in Other Business Books

Give Me One Good Reason to Buy by Bob Oros

The full title of this book by Bob Oros is

Give Me One Good Reason to Buy: How to Identify and Sell Your Unique Sizzle

In my review posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Ignore the title, this is a book of sales tips

This sounds like a book about finding and explaining your USP, the important customer benefit that is only available from your business.

This author is notorious for not sticking to the expected point and it doesn’t take long for him to lose focus and start wandering around the issues involved with personal selling. [continue reading…]

in Other Business Books

In my review of the book

Attention: Make Irresistible Compelling Offers by Bob Oros

posted on Amazon.co.uk, I gave it 2 Stars.

Here is my review.

Not what I was after, it’s more about improving selling skills and getting the customer to listen to you

I bought this book because I believe “crafting offers” is an overlooking skill since phrasing the offer, “this is what you get for your money”, is the core of marketing.

The book turned out to be one of a series about improving your selling skills and the focus is very much on what you can say quickly to encourage the customer to listen to you.

It didn’t meet my needs or live up to its title “Attention: Make Irresistible Compelling Offers” although some may find it has some good points.

There are many thousand of business books, you can see the full list of my reviews at Business Books Reviews by Paul Simister (Please click). I've also narrowed these down to a list of the 12 Best Business Books For Business Owners & Entrepreneurs (Please click).

Paul Simister is a business coach who helps business owners who are stuck or struggling with disappointing marketing, to get unstuck. You can then start attracting, converting and keeping more customers. If your business is based in the UK and you feel stuck, get a Business SOS consultation for up to 2 hours (please click) with me to get you unstuck.

Don't forget to download and read my FREE Report - The SIX Steps PROFIT Formula: The Simple Rules That Every Small Business Owner Needs To Know available to download at Six Steps Report (Please click).
in Other Business Books

More Gross Profit by Bob Oros

The full title of this book by Bob Oros is

More Gross Profit: Increase Your Gross Profit On Every Sale Starting Right Now

In my review posted on Amazon.co.uk, I gave it 3 Stars.

Here is my review.

A book of sales tips that include how to resist price pressure

I’m a believer in the old maxim “turnover is vanity but profit is sanity” so I welcome books that focus on profit or margin growth.

However this proved to be a disappointment because it wasn’t the book I was expecting from its title. [continue reading…]

in Other Business Books