The full title of this book by Bob Oros is
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
The book starts by talking about the need to have a GPS system to guide you in your business, which starts by making sure you have a clear destination in mind. [continue reading…]
The full title of this book by Bob Oros is
In my review posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
This sounds like a book about finding and explaining your USP, the important customer benefit that is only available from your business.
This author is notorious for not sticking to the expected point and it doesn’t take long for him to lose focus and start wandering around the issues involved with personal selling. [continue reading…]
In my review of the book
posted on Amazon.co.uk, I gave it 2 Stars.
Here is my review.
Not what I was after, it’s more about improving selling skills and getting the customer to listen to you
I bought this book because I believe “crafting offers” is an overlooking skill since phrasing the offer, “this is what you get for your money”, is the core of marketing.
The book turned out to be one of a series about improving your selling skills and the focus is very much on what you can say quickly to encourage the customer to listen to you.
It didn’t meet my needs or live up to its title “Attention: Make Irresistible Compelling Offers” although some may find it has some good points.
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The full title of this book by Bob Oros is
In my review posted on Amazon.co.uk, I gave it 3 Stars.
Here is my review.
I’m a believer in the old maxim “turnover is vanity but profit is sanity” so I welcome books that focus on profit or margin growth.
However this proved to be a disappointment because it wasn’t the book I was expecting from its title. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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