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branding books

The full title of this book by Sammy Blindell and Miles Fryer is

The 7 Reasons Why Customers Don’t Choose YOU!: And How You Can Change That

In my review posted on Amazon.co.uk, I gave it Three Stars. This means Worthwhile.

Here is my review.

This is a book about branding and that surprised me given its title

This wasn’t the book I was expecting to read because the title doesn’t summarise the contents.

I was expecting to read about the seven reasons why people (not customers) don’t buy. Things like they don’t know you exist or they don’t believe your claims or they don’t think your value exceeds the price you charge and especially when compared to the competition. [continue reading…]

in Other Business Books

In my review of

The 22 Immutable Laws Of Branding by Al Ries and Laura Ries

posted on Amazon.co.uk, I gave the book a rating of Four Stars.

This means I think it is Good and Well Worth Reading.

Here is my book review.

Branding in terms of what the brand stands for

This is a no nonsense guide explaining how to build a brand for your business which attracts customers and increases sales and profits.

There is a big business branding issue that small companies shouldn’t copy. I hate much of the advertising done by big businesses and the way that encourage small businesses to waste their money doing stuff which doesn’t have a chance of working. [continue reading…]

in Best Business Books