The full title of this book by Brian Tracy is
“Be a Sales Superstar: 21 Great Ways to Sell More, Faster, Easier in Tough Markets“.
In my review posted at Amazon.co.uk, I rate the book at the Four Stars level. This means I think it is Good.
Here is my book review.
If you’ve never read a book about selling, this is a good place to start.
The author believes that most salespeople have never been professionally trained and that 95% can increase their sales (benefiting themselves and their employees) through additional knowledge and skill.
There are several key principles.
1 – Small differences in ability can make a big difference in performance.
2 – We are often held back by our weakest skill set.