by Paul Simister
on November 24, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: E-Myth Mastery: Review and Analysis of Gerber’s Book
I had mixed feelings about the E-Myth Mastery book by Michael Gerber.
When I reviewed the summary on Amazon.co.uk, I gave it a rating of Four Stars, the same as for the full book.
Here is my book review.
Summary without the dreadful bits but light on the good bits
Gerber’s earlier book, “The E-Myth Revisited” was strong on important concepts for business owners but it was light on details. The full version of this book puts that right by sharing important parts of the E Myth coaching course for a fraction of the price.
Unfortunately the full book has a major problem for anyone who found the syrupy story of Sarah and her All About Pies bakery business uncomfortable reading. There is much more here along with other self indulgent nonsense. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards: Review and Analysis of Abraham’s Book
This Mr X Book about Jay Abraham’s methods was famous and notoriously expensive but can the valuable secrets in the book be captured in a much smaller summary?
The simple answer is NO. I rated the full book at the Five Stars level but this summary only gets Four Stars in my review on Amazon.co.uk.
A 4 Star Summary of a 5 Star Hugely Expensive Marketing Book
This is a summary of a very famous book. “Money-Making Secrets of Marketing Genius Jay Abraham and Other Marketing Wizards” is better known as the “Mr X Book“.
I need to explain the background.
Jay Abraham is a genuine marketing genius and legend and he became famous in the 1980s and 1990s for selling hugely expensive three day seminars for $5,000 and elite five day seminars for three to five times that much. This was possible because he had a record of achieving explosive growth for businesses. [continue reading…]
by Paul Simister
on November 23, 2016
We have more things to do than time to do them in and this is why these summaries of well known books can be so useful. They capture the big ideas without the padding.
Summary: The Tipping Point: Review and Analysis of Malcolm Gladwell’s Book
The Tipping Point by Malcolm Gladwell was one of those books that received plenty of publicity and there was a feeling that you had to read it.
I prefer the summary to the full buck and gave it an extra star with my Four Stars rating on Amazon.co.uk.
Here is my review of the book summary.
A nice summary of the main concepts of how ideas can be encouraged to spread virally
Some years ago many people were saying that The Tipping Point was a great book.
I read it and was disappointed as I explained in my 3 star review. The analysis of how ideas spread was interesting but the book was guilty of being padded out much too much. [continue reading…]
by Paul Simister
on May 14, 2015
When I reviewed Getting Everything You Can Out of All You’ve Got by Jay Abraham, I gave it a Five Star rating. I think it’s essential reading for most small business owners.
Summary: Getting Everything You Can Out of All You’ve Got: Review and Analysis of Abraham’s Book
Does the Summary of the book capture enough of the good bits to be worth being as well as or instead of the main book?
When I review the summary on Amazon.co.uk, I gave it Four Stars. This means Good.
Here is my book review.
Good but the full book is better
The summary is well written and presents a nice précis of the longer book.
Jay Abraham is a legendary marketing consultant who has helped tens thousands of small businesses directly and indirectly. He and another author, Michael Gerber, have laid the foundations for much of the small business coaching and consulting done by many of us around the world. [continue reading…]
