Back in 2016, I read two copywriting books by Seth Czerepak. The first in particular, The 24 Hour Marketing Miracle is excellent and was given 5 stars in my review. The second The Sexy Sales Letter Formula isn’t quite so good and is rated at 4 stars.
At this stage, I thought he was a rising star of the copywriting and direct marketing world. He was even given an excellent endorsement by Dan Kennedy. However, when I clicked over to his website to find out more, I found missing pages. In fact, everything on his website, except the home page had disappeared or become disconnected from what I could see.
I’d check every few months but found nothing new. I increased the time gaps, because, every time, I had to look up his name. [continue reading…]
In my review of
A Guide to Business Failure
by The Failed Entrepreneur posted on Amazon.co.uk, I gave the book Three Stars. This means Worthwhile.
Here is my book review.
The downfall of a complacent business owner
Some businesses fail before they really get going, they start, they stutter, they flop. Other businesses start, grow, do well and then, bit by bit, go into a gradual decline.
It’s a bit like ageing in your 40s or 50s. [continue reading…]
The full title of this book by Bruce Bowler is
“The Bankruptcy Alternative: Close Your Business Your Way, Without Bankruptcy. Save Time, Save Money, Save Your Sanity!“
In my review at Amazon.co.uk, I rated the book at the FOUR stars level which means I consider to be good to very good.
Here is what I posted.
Thoughtful ideas for any business owner heading into difficulty
No one starts a business expecting to have it shut down in a few years yet statistics indicate that this happens far too often.
There are two types of closure: [continue reading…]
I’m sorry to hear about the serious problems with your business.
The big question with any struggling business is whether you are in the early stage of decline or whether problems have been going on for some time and have used all or virtually all of your spare cash in the business together with any money you can invest or lend to the business.
From your query, it sounds like the second so turnaround options are probably not available.
In that case you may have to follow an insolvency procedure.
This depends on the legal form of the business in the UK. [continue reading…]
The full title of this book by Andrew Miller is
“Hope Won’t Pay the Wages: How to deal with the personal impact of a struggling business“.
In my review at Amazon.co.uk, I gave it the full FIVE Stars, meaning I consider the book to be excellent.
Here it is.
A great help for struggling business owners
There are plenty of books about how a business in trouble can be turned around but this is the first book I’ve seen that focuses on the business owner. [continue reading…]
I understand that the Badger or Bust television programme was on Sky One in May 2007.
It would cause too many arguments if I had Sky and Sky Sports so I’m catching the series on the repeats on Sky Three, that’s part of the Freeview package.
The business featured in this show, Rooms With A View, is a struggling double gazing firm in Bradford with a turnover of £1.7 million where leads have gone quiet. As a last throw of the dice, the directors have splashed out about £100k on a new showroom but it’s not working.
It’s desperate times so it’s Ruth Badger to the rescue… [continue reading…]