In my review of
Summary: Marketing Warfare: Review and Analysis of Ries and Trout’s Book
posted on Amazon.co.uk, I gave it 4 Stars.
Here is my review.
How military strategy can be used in business
It’s many years since I read the full book but it’s one I’ve been intending to go back to and review. When I saw this summary available through my kindle unlimited subscription, it instantly appealed.
Just as armies fight over territories and the people in them, businesses fight over customers. The methods of waging war have changed dramatically over the centuries while the strategies have remained constant. [continue reading…]
