by Paul Simister
on May 30, 2018
The full title of this book by Mande White-Pearl is
7 Mistakes That Keep Women Entrepreneurs Struggling to Get Clients, Overwhelmed and Underpaid
In my review on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Mistakes coaches make in their marketing
I realise that, as a man, I’m not the target audience for the book but I was interested to know what it had to say
The short book is a transcription of a presentation at a live event and has been cleaned up to improve readability. The book also gives you a link to watch a video of the presentation.
While the book title refers to entrepreneurs, the book seems to be addressing coaches. There is no reason why the lessons shouldn’t apply to a wider audience. [continue reading…]
by Paul Simister
on October 13, 2017
If your business is finding it tough to win enough sales volume to give you the profit level you want, you may be trying to solve it the wrong way.
To get the best improvement in results, you need to tackle the right problem in the most effective way. Sometimes, business owners can make faulty diagnoses of the underlying issue and this happens particularly when the business owner is under too much pressure.
If you don’t focus your time and attention on the key constraint or bottleneck, you’re likely to get disappointing results. (see The Theory Of Constraints For Small Businesses)
This diagnose the problem to prescribe the right solution is a similar process to your doctor uses to make sure that his prescribed treatment is tackling the most likely cause. For example, there are many different reasons for a patient having a headache – from eye strain to general tension to too much alcohol… all the way through in severity to a brain tumour or a fractured skull.
Sales being too low is a symptom but, without looking in detail, it’s not clear what the underlying problem is and therefore it’s not clear
What Causes A Business To Have A Sales Problem?
[continue reading…]
