by Paul Simister
on December 8, 2016
The full title of this book by Charlie Hutton is ”
The Business Owners Guide To Making Out Like A Bandit: How To Get Even The Most Greedy… Penny Pinching… Money Hoarding Customers Spending Money Like They Used To!“.
In my review at Amazon.co.uk, I gave this book a rating of FIVE STARS. This means I consider it to be excellent.
Here is my book review.
Excellent summary of Jay Abraham style profit improvement techniques
I encourage all small business owners and entrepreneurs to read Jay Abraham ‘s book Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition. and this makes a lovely, practical follow-up. In a review of another of the author’s books, I felt he was channelling Dan Kennedy.
This will teach you the importance of back-end marketing. That’s selling more to existing customers through upsells and cross-sells as well as reaching out to new customers through different means. [continue reading…]
by Paul Simister
on November 30, 2016
The full title of this book by Charlie Hutton and Emma Hutchinson is
“The Orgasm Effect: The Business Owners Guide to Get Customers Screaming…Yes, Yes, YES!“.
In my review posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means I think it is good.
Here is my book review.
A good book with Dan Kennedy / Frank Kern style ideas of direct response marketing
This is a risky title so it may be better on Kindle. I’ve had to hide another marketing book I bought a couple of weeks ago called “Getting Naked” for fear of giving people the wrong impression.
In my coaching I often talk about the 5 Ms of Marketing – market, message, media, measurement and mindset. This is one of the few marketing books that tackles mindset issues and as a book about direct response, measurement is heavily featured too. So many books focus almost entirely on the media, the way the message reaches the potential customers. [continue reading…]
