The full title of this book by Rebecca Geier is
Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. It is good and well worth reading.
Well worth reading if you work in a large electronics company
There are few marketing books which look at B2B marketing issues and those that focus on selling technical products or services to engineers are rare and precious.
This one looks at the post Internet development of inbound marketing, sometimes called content marketing. It’s about establishing credibility so customers come to you when they want to buy. This contrasts with traditional marketing where businesses blast out marketing messages to anyone and everyone who might buy some time. [continue reading…]