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Copywriting Book Reviews From 5 Stars Down to 1 Star

As a naturally shy person, I’ve never liked having to make a sales pitch in front of a group of people and especially if I haven’t had the opportunity to go through a consultative selling process to find out the problems to be solved and goals to be reached.

Perhaps that’s why I’m fascinated by copywriting and the power to sell through the written word. I’ve read a lot of copywriting books, worked my way through quite a few copywriting courses and info-products. There are a lot more in my library to be reviewed so this category is going to finish well above the 100 book level.

This series of pages has details of all the “copywriting” books but you can be more selective. I’ve pulled together the 4 & 5 star reviews into a category I’m calling the Best Copywriting Books.

You can go one stage further and just see the 5 Star Copywriting Books. This includes some of the classics but, perhaps controversially excludes others which didn’t make the exclusive 5 star club.

You are likely to be also interested in the Direct Marketing Books which inevitably has considerable overlap with this one.

This is a big category – here are the links to page 2page 3page 4page 5page 6page 7 – page 8 of the copywriting book reviews.

In my review of the book

Lorrie Morgan-Ferrero’s Quick Start Guide to Writing Red Hot Copy

posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.

Here is my book review.

A very user friendly guide to writing copy with one big drawback

This is a very easy book to read and understand in contrast to some of the heavyweight tones on copywriting.

The author explains an interesting process of writing copy which, after her extensive experience, doesn’t involve starting with the headline and lead. [continue reading…]

in Best Business Books

The full title of this book by Craig Simpson with Brian Kurtz is

The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

I wish I hadn’t ignored this excellent book for so long after buying

I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.

The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]

in 4 – Lead Generation, Best Business Books, Copywriting

Breakthrough Copywriting by David Garfinkel – 5 Stars

The full title of this book by David Garfinkel is

Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.

Here is my book review.

Important new structures for copywriting

I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.

I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]

in Best Business Books, Copywriting

The Art of Seductive Copywriting by Shirley Long

In my review of

The Art of Seductive Copywriting by Shirley Long

posted on Amazon.co.uk, I gave the book a rating of 2 Stars. This means it is disappointing.

Here is my book review.

Did the author write this book? It’s very similar to another.

When I started reading this book, I had a strong feeling of deja vu. What was written seemed incredibly familiar . It reminded me of another book I’d read recently when it came to talking about common copywriting mistakes. [continue reading…]

in Other Business Books

The Boron Letters By Gary Halbert

In my review of this book

The Boron Letters By Gary Halbert

posted on Amazon.co.uk, I gave it four stars. This means I think it is good and worth reading.

Here is my book review.

“Babblings” of a great copywriter from prison

I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.

These letters date back to 1984 so don’t expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. [continue reading…]

in Best Business Books

101 Headline Templates That Crush It by GN Reed

The full title of this book by GN Reed is

101 Headline Templates That Crush It: How To Get Your Emails Opened Fast

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

The headline is the “ad for the ad”

All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.

If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]

in Best Business Books

Copywriting For The Rest Of Us by Mike Shreeve

The full title of this book by Mike Shreeve is

Copywriting For The Rest Of Us: How To Write Amazing Copy In Less Than 10 Minutes A Day

In my review posted on Amazon.co.uk, I gave this book a 3 Stars rating. This means it is worthwhile.

Here is my book review

Useful but doesn’t live up to the proposition made in the subtitle

I’m fascinated by copywriting and as a business coach who helps business owners who are stuck and struggling, the sales copy on their websites, any emails and the rest of their marketing usually presents opportunities for big improvements.

I read a lot of copywriting books, some to increase my knowledge and others looking for books I can recommend to time poor business owners. The subtitle of the book made me think this could be suitable for me to recommend. [continue reading…]

in Other Business Books

How to Write Copy That Sells by Ray Edwards

The full title of this book by Ray Edwards is

How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Strong on copywriting techniques

The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.

As you’d expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter. [continue reading…]

in Best Business Books

Copy Logic! by Michael Masterson & Mike Palmer

The full title of this book by Michael Masterson & Mike Palmer is

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.

Here is my book review.

Good for professional copywriters, not so relevant for others

This is an interesting book which introduces ways to review draft copy.

The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]

in Best Business Books

The B2B Marketer’s Journey by Derek Little

The full title of this book by Derek Little is

The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting

In my review posted on Amazon.co.uk, I gave the book 2 Stars.

Quickly skates over b2b marketing and copywriting issues

There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.

There is an opportunity to write a great b2b copywriting book. [continue reading…]

in Other Business Books