As a naturally shy person, I’ve never liked having to make a sales pitch in front of a group of people and especially if I haven’t had the opportunity to go through a consultative selling process to find out the problems to be solved and goals to be reached.
Perhaps that’s why I’m fascinated by copywriting and the power to sell through the written word. I’ve read a lot of copywriting books, worked my way through quite a few copywriting courses and info-products. There are a lot more in my library to be reviewed so this category is going to finish well above the 100 book level.
This series of pages has details of all the “copywriting” books but you can be more selective. I’ve pulled together the 4 & 5 star reviews into a category I’m calling the Best Copywriting Books.
You can go one stage further and just see the 5 Star Copywriting Books. This includes some of the classics but, perhaps controversially excludes others which didn’t make the exclusive 5 star club.
You are likely to be also interested in the Direct Marketing Books which inevitably has considerable overlap with this one.
This is a big category – here are the links to page 2 – page 3 – page 4 – page 5 – page 6 – page 7 – page 8 of the copywriting book reviews.
The full title of this book by James Webb Young is
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means it is Good to Very Good.
Here is my book review.
Short and sweet advertising classic
If you’ve ever wondered how creative marketing people come up with their ideas, this book is for you. [continue reading…]
The full title of this book by Mickhael Keidge is
In my review posted on Amazon.co.uk, I gave the book a 2 Stars rating. This means it is Disappointing.
Here is my book review.
Disappointing, an opportunity missed
I like the idea of a specialist book to help you write Google Ads. They are much expanded from the old days when the too line was 25 characters and the only two other lines each had 35 characters.
Sadly this isn’t it.
The book launches straight into the tips. No explanation of the author and why you should listen to him. No explanation of what the author means by the title in the Google ads
Then we get to the secrets themselves and these are grounded in good marketing practice.
My issue is there aren’t any examples to clarify what the author means. This makes it hard to understand what is meant by the short comment about each secret.
I borrowed it in my Kindle unlimited subscription. I’m glad I didn’t buy it.
I’m left thinking that, if the author is an expert in writing Google Ads, that this is an opportunity missed.
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In my review of the book
posted on Amazon.co.uk, I gave the book a rating of Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
This is a very easy book to read and understand in contrast to some of the heavyweight tones on copywriting.
The author explains an interesting process of writing copy which, after her extensive experience, doesn’t involve starting with the headline and lead. [continue reading…]
The full title of this book by Craig Simpson with Brian Kurtz is
In my review of the book posted on Amazon.co.uk, I gave the book a rating of Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
I’m ashamed to say I bought this book in November 2016 and hadn’t even opened my Kindle copy until January 2019. Why? Well I tend to go on buying binges and there’s the constant risk I start my next buying binge before I’ve worked my way through my last purchases.
The problem was I don’t like the main title – The Advertising Solution – or the subtitle if I’m getting picky because it mentions brands. After I’d bought it, I’d forgotten it was based on the work of six direct response marketing legends. Nor did my unfamiliarity with the main author – Craig Simpson – help me. It became a book to read some time, not next [continue reading…]
The full title of this book by David Garfinkel is
In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my book review.
I started listening to the author’s excellent weekly copywriting podcast because I thought I’d enjoyed his book. Then he started referring to ideas I was unfamiliar with and I discovered I’d bought the book several years ago but not actually read it.
I’ve quickly put this mistake right and I wish I hadn’t allowed myself to get distracted. [continue reading…]
In my review of
posted on Amazon.co.uk, I gave the book a rating of 2 Stars. This means it is disappointing.
Here is my book review.
When I started reading this book, I had a strong feeling of deja vu. What was written seemed incredibly familiar . It reminded me of another book I’d read recently when it came to talking about common copywriting mistakes. [continue reading…]
In my review of this book
posted on Amazon.co.uk, I gave it four stars. This means I think it is good and worth reading.
Here is my book review.
I first read these letters written by the author to his son from prison on the Gary Halbert Letters website and bought the book to add to my copywriting and marketing library.
These letters date back to 1984 so don’t expect tips about the Internet, email and social media. Instead expect advice that goes deeper than modern media. Their purpose was to teach his youngest son about marketing and life. [continue reading…]
The full title of this book by GN Reed is
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
All copywriters who get paid for results know the importance of the headline in its role as the ad for the ad.
If you’re sceptical, you just needs to reflect what happens when you read a newspaper, in print or offline. You read the headlines and if relevant it interesting, you’ll read further. Otherwise you don’t have the time to read everything. [continue reading…]
The full title of this book by Mike Shreeve is
In my review posted on Amazon.co.uk, I gave this book a 3 Stars rating. This means it is worthwhile.
Here is my book review
I’m fascinated by copywriting and as a business coach who helps business owners who are stuck and struggling, the sales copy on their websites, any emails and the rest of their marketing usually presents opportunities for big improvements.
I read a lot of copywriting books, some to increase my knowledge and others looking for books I can recommend to time poor business owners. The subtitle of the book made me think this could be suitable for me to recommend. [continue reading…]
The full title of this book by Ray Edwards is
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
The author is an American copywriter with more than 30 years experience and has written a wide-ranging book on writing copy.
As you’d expect, the book is easy to read. It flows nicely and us very clear. There is also a helpful summary at the end of each chapter. [continue reading…]
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– MBA
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
I can be contacted by email at Paul@BusinessDevelopmentAdvice.com
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