by Paul Simister
on October 25, 2018
The full title of this book by Michael Masterson & Mike Palmer is
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
Good for professional copywriters, not so relevant for others
This is an interesting book which introduces ways to review draft copy.
The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn’t really point to improvements, just to areas if weakness. [continue reading…]
by Paul Simister
on September 14, 2018
The full title of this book by Derek Little is
The B2B Marketer’s Journey: How to Generate More Leads with High-Performance B2B Copywriting
In my review posted on Amazon.co.uk, I gave the book 2 Stars.
Quickly skates over b2b marketing and copywriting issues
There aren’t many books about b2b copywriting because most copywriting books have a strong bias towards b2c where people can be persuaded to want a product or service based on underlying desires and emotions.
There is an opportunity to write a great b2b copywriting book. [continue reading…]
by Paul Simister
on September 13, 2018
The full title of this book by Michael Masterson and John Forde is
Great Leads: The Six Easiest Ways to Start Any Sales Message
In my review posted on Amazon.co.uk, I gave the book a rating of 5 Stars. This means it is excellent and very highly recommended.
Here is my book review.
Very revealing guide building on Eugene Schwartz ideas
I was a fool. It has taken be more than 5 years to read this excellent copywriting book after buying it.
I’m struggling to justify it to myself. I read widely, not just copywriting or even marketing books but that’s no real excuse. The title perhaps undersells it and, back in July 2013, the book didn’t have all these glowing reviews. I buy a lot of books and kindle books can quickly drop outside of my eyesight unlike a physical book which nags away, demanding to be read. [continue reading…]
by Paul Simister
on September 12, 2018
The full title of this book by Criss Ittermann is
How to Get Your Web Content DONE!: How to write, what to write, and why you’re writing it
In my review posted on Amazon.co.uk, I gave the book a 4 Stars rating. This means the book is good and well worth reading.
Here is my book review.
Short guide to your website packed with common sense
This book won’t take you long to read, probably between 30 to 60 minutes but it will lead you into taking action on your website, whether it’s a new one with blank pages or an existing, under-performing one.
I agree with much of what it says about the purpose and contents for your home page, about pages, products and services page etc. [continue reading…]
by Paul Simister
on September 11, 2018
The full title of this book by Craig Simpson with Dan Kennedy is
The Direct Mail Solution: A Business Owner’s Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
In my review posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means it is good and well worth reading.
Here is my book review.
Useful guide for mass mailings but it won’t teach you how to write the sales letter
This is a useful guide to direct mail although it’s more targeted to B2C mass mailings than it is for anyone who wants to mail to B2B targets and small lists.
As is often the case when there is a bug name author sharing credit with a less known author, it us the less well known one does most of the work. To be fair, there are more chapters from Dan Kennedy than I expected. As is normal in his books, you’ll be urged to buy plenty of other DK books. [continue reading…]
by Paul Simister
on September 10, 2018
In my review of the book,
Inside Story on B2B Copywriting by Tom McCauley
posted on Amazon.co.uk, I gave the book a rating of 4 Stars. This means I think it is good and well worth reading.
Here is my review.
A refreshing focus on marketing to business customers
Many of the great copywriting books focus on selling to consumers by generating emotional wants and ignore the more rational b2b markets where products and services have to be bought to satisfy needs.
In fact, there is very little on offer which focuses on b2b copywriting and marketing so this book fills an important gap. [continue reading…]
by Paul Simister
on August 31, 2018
The full title of this book by Michael Masterson is
The Architecture of Persuasion: How to Write Well-Constructed Sales Letters
In my review posted on Amazon.co.uk, I gave the book Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
Very interesting with an emphasis on the teaser, headline and lead
I read a lot of business books and especially about marketing. I have to admit many of them are quite dry and only appeal to my inner geek who wants more knowledge and understanding.
Thus book is different. [continue reading…]
by Paul Simister
on June 30, 2018
The full title of this book by Drayton Bird is
How to Write Sales Letters that Sell: Learn the Secrets of Successful Direct Mail
In my review posted on Amazon.co.uk, I gave it Five Stars. This means it is Excellent and Very Highly Recommended.
Here is my review.
An excellent book for people interested in copywriting
When I first became self employed, I decided I wanted to split my time between small businesses and bigger businesses who had challenging projects. My problem was how to reach the key executives in these bigger companies. LinkedIn didn’t exist back then and my answer was direct mail. [continue reading…]
by Paul Simister
on June 24, 2018
The full title of this book by Marcia Yudkin is
No-Hype Copywriting: The Keys to Lively, Appealing and Truthful Sales Writing
In my review posted on Amazon.co.uk, I gave it 4 Stars.
Here is my review.
Well meaning guide to copywriting
I believe there is a big difference between he British and the Americans when it comes to selling and “hype”. We are more sensitive and likely to be put off by the appearance of a long for sales letter or a website that screams “we want to sell” badly disguised as “you will want to buy” copy. [continue reading…]
by Paul Simister
on June 11, 2018
The full title of this book by Shlomi Shraga is
The Business Owner’s Scientific Marketing Handbook: How The Direct Response Marketing Legends Would Fix Your Broken Advertising & Sales System
In m,y review posted on Amazon.co.uk, I gave the book Four Stars. This means it is Good and Well Worth Reading.
Here is my book review.
Good summary of direct response copywriting
The book started by reminding me of the 40/40/20 rule of direct marketing. This emphasises the critical importance of the audience and the offer.
The book then follows through talking about the market and finding the big idea as a bridge between customers needs and wants and your product or service. It then looks at the offer, bonuses and guarantee. [continue reading…]
