Posts Tagged ‘copywriting’

Nitro Blueprint System Review Step 4

Thursday, March 27th, 2008

 Writing Your Million Dollar Sales Letter

“Writing Your Million Dollar Sales Letter” is step 4 in Nitro Blueprint System and this is where you start crafting the copy which is going to make you your fortune.

You will remember from steps 2 Planning Your Business Strategy and Creating Your Offers and Step 3 Creating Your Front End Product that you have been focused on what it is that your target niche market is looking for.

In Step 4, you develop your sales letter to explain to your prospective customers why they should buy your solution to their problems and why your offer is credible.

Copywriting Is Fascinating

Copywriting is both an art and a science which I find fascinating and I recommend that you start paying more attention to the direct mail and sales letter style websites that you encounter.

There is an old advertising acronym - AIDA - which stands for Attention, Interest, Desire and Action.

Start studying the letters and see how they capture your attention with a benefit focused headline. Then work your way down, all the way through to the call to take action.

See if you can identify why some copywriting is good and subtly influences you while other copywriting is poor. It either doesn’t move you at all or comes over brash and arrogant. The ingredients are right but the cake isn’t mixed properly.

The Old Advice - Write Out A Great Sales Letter By Hand

If you study copywriting you will read this advice a lot.

Just take a letter you like (perhaps Nitro’s own sales letter) and start writing it out by hand. This way you feel the words and you can get into the copywriting mood much more effectively than just reading the letter or trying to analyse it.

Yes it takes time and you may be best to choose your sales letter carefully based on length as some can be 30, 40 or even 50 pages long.

Nitro’s 11 Part Formula of a Successful Sales Letter

The Nitro Blueprint System handbook has a really nice section based on the components of a successful sales letter which I hope they don’t mind me repeating in headings:

  1. Headline
     
  2. Opening Section
     
  3. Establish Credibility
     
  4. Providing the Solution
     
  5. Bullet Points
     
  6. Testimonials
     
  7. Bonuses
     
  8. Price Of Your Product
     
  9. Your Guarantee
     
  10. Call to Action
     
  11. Formatting Your Sales Letter

Can you see the way that the AIDA factors are being brought in?

In the following steps if you buy the Nitro Blueprint System, you will be creating your website with the sales letter as the central page and then testing it.

To find out more see Nitro Blueprint System

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John Carlton Copywriting Sweatshop 2

Sunday, March 16th, 2008

I am fascinated by the art of great copy and the way it unconsciously persuades a prospect to buy.

Possibly the best copywriter in the world is John Carlton and I was introduced to his thoughts through Rich Schefren’s Business Growth System coaching program where John is extensively featured in the marketing module.

He very rarely holds events to teach people how to write copy but he is about to release his Copywriting Sweatshop 2 DVD set on March 21, 2008.

As part of the launch you can get some free tips from a master copywriting by:

  1. Watching the videos and then sign up to receive news of more freebies.
     
  2. Signing up to his 7 day email course

I’ve done both.

Great copywriting is often the difference between OK performance and good performance. Or to put it personally, the difference between driving around in a four year old car or a brand spanking new car which is the envy of your neighbours.

Just think about it.

If you market by email or direct mail, it is the copywriting which may move your response rates from 0.5% to 2%. That’s a four times increase in your sales.

If you market on the Internet, it is the copywriting which determines whether the reader bounces on your page and bounces straight off or stays around and reads what you have to say. But then the visitor doesn’t just read, they click through to your order page.

Isn’t it about time that you knew more about copywriting?

“But what if I end up buying the program?”

Great, can you think of any better proof that John’s ideas work?

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