Originally I was moving the 4 & 5 star books into a separate category but there finished up so many in some of the book categories – including copywriting – I decided I’d better have another category for the 5 star books on their own.
You’ll also find here articles and videos which I think you’ll find interesting.
David Garfinkel is one of my business heroes, and in this 24-minute video, he talks about getting past the copywriter’s brick wall. In my terms, this is “being stuck”. You reach a plateau, and you don’t seem to be able to push forward to achieve the higher levels of success you want.
David uses the example of Tom Bady, a few days after he won the 2021 Superbowl. While this is targeted at copywriters, I recommend it to anyone who is feeling stuck in a plateau.
David Garfinkel is one of my business heroes, and in this 29-minute video, he looks at how Bill Benton made a fortune in the Great Depression by using effective copywriting and marketing strategies and techniques.
Rich Schefren is one of my business heroes, and in this 13-minute video, he gives you his thoughts on how to write a good sales letter.
Copywriting is a very big subject and there is a lot on this website about copywriting. See this video from Rich – who isn’t a copywriter but has worked with some of the very best – as a high-level introduction to the art or a reminder of the key issues.
David Deutsch has long been regarded as one of the very best of the A-List copywriters. I’ve seen him providing support on trainings from John Carlton and he attended Harlan Corben’s course on NLP Copywriting.
Up until now, he’s kept many of his secrets to himself. There’s no widely distributed book and there hasn’t been a course. A few years ago I bought a series of interviews David did with other copywriters as they talked copy which also meant I received a pdf copy of a book he did write called Million Dollar Marketing Secrets.
I was a consultant, small business coach and advisor based in Birmingham, with over 35 years business experience, including more than 20 years as self employed.
My main business qualifications are:
– Chartered Accountant
– Certified Guerilla Marketing Coach
My main interests are in helping business owners who are stuck get unstuck by thinking more clearly about their issues and possible solutions.
I no longer provide professional business coaching but I will be sharing more ideas on my blog and will continue my popular business book reviews.
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